Company Profile

    Company overview

    Industry

    Residential Real Estate

    Company size

    11-50

    Primary location

    Upper Songculan, Dauis, Bohol
    Fortune Real Property Improvements Corporation (FRPIC) was established last January 2011 as the real estate arm of The Fortune Group, the unofficial name of the collection of businesses established and managed by Engr. Fortunato H. Lim and his family. In 1982, the simple couple, Fortunato and Paz Lim, then working as an engineer in a Japanese Firm in Bohol and a pharmacist at a hospital in Cebu respectively, established their very first business, Paz Pharmacy, a simple retail pharmacy near the Cogon Public Market. From that humble beginning emerged a network of businesses, undeterred by their modest start with a vision beyond the pharmaceutical market. Paying close attention to the needs of the consumers and the lack of market services during that period, they ventured into the agriculture and veterinary industry. Fortune Enterprises, a retail store offering agricultural and veterinary products, was founded in September 1989. Through the diligence and the collective hard work of the entire family, they became the largest chain of agricultural and veterinary stores in Bohol, positioning itself strategically in the city and across the major municipalities of the province.Consistent in their commitment to quality through years in operation, Fortune Enterprises is a trusted partner of some of the country's biggest companies and brands in expanding their sales, marketing and distribution in Bohol. In 2006, UNAHCO Inc., a multinational sister company of United Laboratories Inc. and one of the country's biggest and leading veterinary medicine and feed manufacturer, entrusted Fortune Enterprises exclusive distributorship of one of its leading brands, Pigrolac Feeds, in the province. In 2012, Fortune Enterprises was awarded the No. 1 Distributor of the Year nationwide by Digitel Mobile Phils. Inc., the company behind one of the fastest growing telecommunications brand in the country, Sun Cellular, at their Year-End CelebrationBecause of its commendable performance, Fortune Enterprises continued to draw confidence from more and more companies. One of the most recent partnerships was an exclusive distributorship with Smart Communications, another of the biggest telecommunications company in the Philippines, starting last October 2013.Paz Pharmacy began diversifying and expanding its business by venturing into distribution not only of pharmaceutical products but also consumer goods. It now has captured a significant percentage of the market share in the distribution industry of Bohol.Presently, The Fortune Group spans across several industries namely franchising, retail and wholesale distribution of pharmaceutical, consumer goods, telecommunications, veterinary and agricultural products in and out of Bohol, hog raising, meat processing and supply, advertising, pest control operation, leasing, hollow block manufacturing, trucking and now, real estate.With its 30 years of business experience, Fortune Real Property Improvements Corporation (FRPIC) aims to grow its name in the real estate industry by offering high quality products and thoroughly analyzed projects. The company has sought to ensure the business strategies of these bear in mind the interest of the buyers. FRPIC believes in the value of empowering employees in order to unify efforts in bringing the company to greater heights. The firm is always taking steps to tap, nourish and grow the potential of its people. FRPIC understands that the purchase of a house means more than just the value of the property to the buyer. It’s actually the dream of establishing a home that buyers are putting their hard-earned money into. Building the company on a foundation of integrity and trustworthiness to deliver this dream is FRPIC’s primary concern.

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