RFM offers strong consumer brands known for quality and value in the Philippine market. The Company is either the market leader or a significant player in many of the food and beverage categories in the market. Among the branded products which it markets are: White King (cake mixes and flour-based products), Fiesta (Pasta and Sauce), Royal (Pasta and Sauce), Sunkist (fruit juices), Selecta (milk-based products) and Selecta (ice cream, under the joint venture with Unilever Phils). The Company also has business interest in non-food categories, which includes Rizal Lighterage Corporation (integrated cargo-handling services).The solid partnerships that it has built, together with its commitment to produce more value for the consumer's money, contributed much to making RFM world-class Filipino food conglomerate. It is expected to gain even more consumer patronage as it continues to give the Filipino consumer the option to buy world-class products at affordable prices. Value for money is the same commitment it upholds in entering the highly competitive and dynamic world market. Product excellence, aggressive marketing, keen management and good governance are the driving forces that steer RFM's recognized success.Our VisionTo be the Philippine market leader in affordable-quality food and beverage products.Our MissionTo produce and market better value branded food and beverage products for the greater mass of Filipino consumers everywhere in the country.Our Commitments*Commitment to quality in all the products we make available.*Commitment to innovate our products in ways that will make our children healthier and happier.*Commitment to give our children the best we can.
RFM offers strong consumer brands known for quality and value in the Philippine market. The Company is either the market leader or a significant player in many of the food and beverage categories in the market. Among the branded products which it markets are: White King (cake mixes and flour-based products), Fiesta (Pasta and Sauce), Royal (Pasta and Sauce), Sunkist (fruit juices), Selecta (milk-based products) and Selecta (ice cream, under the joint venture with Unilever Phils). The Company also has business interest in non-food categories, which includes Rizal Lighterage Corporation (integrated cargo-handling services).The solid partnerships that it has built, together with its commitment to produce more value for the consumer's money, contributed much to making RFM world-class Filipino food conglomerate. It is expected to gain even more consumer patronage as it continues to give the Filipino consumer the option to buy world-class products at affordable prices. Value for money is the same commitment it upholds in entering the highly competitive and dynamic world market. Product excellence, aggressive marketing, keen management and good governance are the driving forces that steer RFM's recognized success.Our VisionTo be the Philippine market leader in affordable-quality food and beverage products.Our MissionTo produce and market better value branded food and beverage products for the greater mass of Filipino consumers everywhere in the country.Our Commitments*Commitment to quality in all the products we make available.*Commitment to innovate our products in ways that will make our children healthier and happier.*Commitment to give our children the best we can.
RFM offers strong consumer brands known for quality and value in the Philippine market. The Company is either the market leader or a significant player in many of the food and beverage categories in the market. Among the branded products which it markets are: White King (cake mixes and flour-based products), Fiesta (Pasta and Sauce), Royal (Pasta and Sauce), Sunkist (fruit juices), Selecta (milk-based products) and Selecta (ice cream, under the joint venture with Unilever Phils). The Company also has business interest in non-food categories, which includes Rizal Lighterage Corporation (integrated cargo-handling services).The solid partnerships that it has built, together with its commitment to produce more value for the consumer's money, contributed much to making RFM world-class Filipino food conglomerate. It is expected to gain even more consumer patronage as it continues to give the Filipino consumer the option to buy world-class products at affordable prices. Value for money is the same commitment it upholds in entering the highly competitive and dynamic world market. Product excellence, aggressive marketing, keen management and good governance are the driving forces that steer RFM's recognized success.Our VisionTo be the Philippine market leader in affordable-quality food and beverage products.Our MissionTo produce and market better value branded food and beverage products for the greater mass of Filipino consumers everywhere in the country.Our Commitments*Commitment to quality in all the products we make available.*Commitment to innovate our products in ways that will make our children healthier and happier.*Commitment to give our children the best we can.