BackgroundRed Maple Multi-Resources Inc. is engaged in trading and distribution of Fast Moving Consumer Goods and Agricultural products. Through the company’s wide distribution and marketing network, the Red Maple Group of Companies intends to forge partnerships with its principals for them to establish strong links across the World.Red Maple is the exclusive distributor of Universal Harvester Inc. in the Visayas region carrying its brand “Harvester”. In 2008, Red Maple spearheaded an aggressive marketing campaign to promote awareness of the brand. In fact, in its first year alone, it was able to distribute 400,000 bags of Harvester fertilizers. The Company was formally established in the Philippines in 2009. By 2014, Red Maple has developed a distribution coverage of over3,000,000 bags of Harvester fertilizers that is worth more than 2 billion pesos in sales. Eventually, through continuous marketing and merchandising drive by the company, Harvester fertilizers have become a household brand among farmers.The company aims to be the leading fertilizer brand in the market. This is an audacious goal that requires an equally aggressive strategy. In order to attain our goal in January 2012, Red Maple ventured into entering the retail market of the agricultural business by targeting small and medium sized retailers down to end users through its subsidiary company, Hapi Agri Group Inc.The business model of Hapi Agri Group Inc was patterned after the highly structured FMCGdistribution system that emphasized on improving reach and depth by:a) Widening product line- The company did not only focus on fertilizers (Universal Harvester Inc. brand) but also carried agro chemicals (International Veterinary and Agrochemical Inc. brand) in Hapi Agri storesb) Deepening its coverage –Hapi Agri dreams big and aims big and would like to become the 7-11 in the agri business by establishing a store in every town and city where agriculture is present. We would like farmers to feel that fertilizers and agro chemicals are easily accessible and within reach in their nearest HAPIAGRI store. At present, Hapi Agri has 12 branches with 8 warehouses in Visayas, 8 branches in Luzon.Red Maple Multi-Resources is the exclusive distributor of BMEG feeds (a subsidiary of Purefoods San Miguel). To date, B-MEG remains to be the leading feed brand in the country, providing raisers with the freshest, best-in-class quality products. Coupled with value-added technical services, BMEG ensure raisers of high quality products, shorter grow out periods and business success in today's challenging times. Red Maple Multi-resources is the exclusive partner of BMEG in the following key areas in the Philippines:
BackgroundRed Maple Multi-Resources Inc. is engaged in trading and distribution of Fast Moving Consumer Goods and Agricultural products. Through the company’s wide distribution and marketing network, the Red Maple Group of Companies intends to forge partnerships with its principals for them to establish strong links across the World.Red Maple is the exclusive distributor of Universal Harvester Inc. in the Visayas region carrying its brand “Harvester”. In 2008, Red Maple spearheaded an aggressive marketing campaign to promote awareness of the brand. In fact, in its first year alone, it was able to distribute 400,000 bags of Harvester fertilizers. The Company was formally established in the Philippines in 2009. By 2014, Red Maple has developed a distribution coverage of over3,000,000 bags of Harvester fertilizers that is worth more than 2 billion pesos in sales. Eventually, through continuous marketing and merchandising drive by the company, Harvester fertilizers have become a household brand among farmers.The company aims to be the leading fertilizer brand in the market. This is an audacious goal that requires an equally aggressive strategy. In order to attain our goal in January 2012, Red Maple ventured into entering the retail market of the agricultural business by targeting small and medium sized retailers down to end users through its subsidiary company, Hapi Agri Group Inc.The business model of Hapi Agri Group Inc was patterned after the highly structured FMCGdistribution system that emphasized on improving reach and depth by:a) Widening product line- The company did not only focus on fertilizers (Universal Harvester Inc. brand) but also carried agro chemicals (International Veterinary and Agrochemical Inc. brand) in Hapi Agri storesb) Deepening its coverage –Hapi Agri dreams big and aims big and would like to become the 7-11 in the agri business by establishing a store in every town and city where agriculture is present. We would like farmers to feel that fertilizers and agro chemicals are easily accessible and within reach in their nearest HAPIAGRI store. At present, Hapi Agri has 12 branches with 8 warehouses in Visayas, 8 branches in Luzon.Red Maple Multi-Resources is the exclusive distributor of BMEG feeds (a subsidiary of Purefoods San Miguel). To date, B-MEG remains to be the leading feed brand in the country, providing raisers with the freshest, best-in-class quality products. Coupled with value-added technical services, BMEG ensure raisers of high quality products, shorter grow out periods and business success in today's challenging times. Red Maple Multi-resources is the exclusive partner of BMEG in the following key areas in the Philippines:
BackgroundRed Maple Multi-Resources Inc. is engaged in trading and distribution of Fast Moving Consumer Goods and Agricultural products. Through the company’s wide distribution and marketing network, the Red Maple Group of Companies intends to forge partnerships with its principals for them to establish strong links across the World.Red Maple is the exclusive distributor of Universal Harvester Inc. in the Visayas region carrying its brand “Harvester”. In 2008, Red Maple spearheaded an aggressive marketing campaign to promote awareness of the brand. In fact, in its first year alone, it was able to distribute 400,000 bags of Harvester fertilizers. The Company was formally established in the Philippines in 2009. By 2014, Red Maple has developed a distribution coverage of over3,000,000 bags of Harvester fertilizers that is worth more than 2 billion pesos in sales. Eventually, through continuous marketing and merchandising drive by the company, Harvester fertilizers have become a household brand among farmers.The company aims to be the leading fertilizer brand in the market. This is an audacious goal that requires an equally aggressive strategy. In order to attain our goal in January 2012, Red Maple ventured into entering the retail market of the agricultural business by targeting small and medium sized retailers down to end users through its subsidiary company, Hapi Agri Group Inc.The business model of Hapi Agri Group Inc was patterned after the highly structured FMCGdistribution system that emphasized on improving reach and depth by:a) Widening product line- The company did not only focus on fertilizers (Universal Harvester Inc. brand) but also carried agro chemicals (International Veterinary and Agrochemical Inc. brand) in Hapi Agri storesb) Deepening its coverage –Hapi Agri dreams big and aims big and would like to become the 7-11 in the agri business by establishing a store in every town and city where agriculture is present. We would like farmers to feel that fertilizers and agro chemicals are easily accessible and within reach in their nearest HAPIAGRI store. At present, Hapi Agri has 12 branches with 8 warehouses in Visayas, 8 branches in Luzon.Red Maple Multi-Resources is the exclusive distributor of BMEG feeds (a subsidiary of Purefoods San Miguel). To date, B-MEG remains to be the leading feed brand in the country, providing raisers with the freshest, best-in-class quality products. Coupled with value-added technical services, BMEG ensure raisers of high quality products, shorter grow out periods and business success in today's challenging times. Red Maple Multi-resources is the exclusive partner of BMEG in the following key areas in the Philippines: