The condition of the walk-up hotel industry needs to be improved in terms of products and services and a large part of its market remains untapped which provides opportunity to new industry players where it can also be profitably successful.This was the result of the feasibility study conducted by the management when it formed the company in 2002.The company’s goal is to provide quality and affordable hotel products and services acceptable to its target market based on their perception of value at a cost that allows the company to be profitable. The management perceived that once the company attained its goal, it will constantly enjoy loyalty of its patrons and in effect, gain dominance in the industry fortified with its continued expansion.VisionThe leading and most profitable walk-up hotel in the industry and the premier small-scale lodging institution in the country.MissionTo establish and operate profitable, convenient, and high quality walk-up hotels at a value and location acceptable to guests for their extreme satisfaction.Key ObjectiveTo support the growth and profitability of Nice Hotel by providing convenient and high quality facilities and services to guests who belong to the B, C and D income class with preference for hotel services within the Philippines.
The condition of the walk-up hotel industry needs to be improved in terms of products and services and a large part of its market remains untapped which provides opportunity to new industry players where it can also be profitably successful.This was the result of the feasibility study conducted by the management when it formed the company in 2002.The company’s goal is to provide quality and affordable hotel products and services acceptable to its target market based on their perception of value at a cost that allows the company to be profitable. The management perceived that once the company attained its goal, it will constantly enjoy loyalty of its patrons and in effect, gain dominance in the industry fortified with its continued expansion.VisionThe leading and most profitable walk-up hotel in the industry and the premier small-scale lodging institution in the country.MissionTo establish and operate profitable, convenient, and high quality walk-up hotels at a value and location acceptable to guests for their extreme satisfaction.Key ObjectiveTo support the growth and profitability of Nice Hotel by providing convenient and high quality facilities and services to guests who belong to the B, C and D income class with preference for hotel services within the Philippines.
The condition of the walk-up hotel industry needs to be improved in terms of products and services and a large part of its market remains untapped which provides opportunity to new industry players where it can also be profitably successful.This was the result of the feasibility study conducted by the management when it formed the company in 2002.The company’s goal is to provide quality and affordable hotel products and services acceptable to its target market based on their perception of value at a cost that allows the company to be profitable. The management perceived that once the company attained its goal, it will constantly enjoy loyalty of its patrons and in effect, gain dominance in the industry fortified with its continued expansion.VisionThe leading and most profitable walk-up hotel in the industry and the premier small-scale lodging institution in the country.MissionTo establish and operate profitable, convenient, and high quality walk-up hotels at a value and location acceptable to guests for their extreme satisfaction.Key ObjectiveTo support the growth and profitability of Nice Hotel by providing convenient and high quality facilities and services to guests who belong to the B, C and D income class with preference for hotel services within the Philippines.