ELRO CORPORATION (formerly ELRO Commercial and Industrial Corporation) is an investments holdings company engaged primarily in the sugar industry through its Agri-Business Group, and retail distribution of imported fashion and footwear brands through its Consumer Business Group.The Agri-Business Group manages Hacienda Valencia, 700-hectare sugarcane farm located in Bais City, Negros Occidental approximately 45 minutes drive north of Dumaguete City. It is primarily engaged in the production of sugarcanes for the manufacture of raw sugar. Hacienda Valencia is a respected leader in the area with an annual production average of over 90 tons / hectare. It is considered to be one of the more progressive farms in the area as it has been repeatedly cited for its commitment to introducing new technologies in the field of sugarcane farming.Hacienda Valencia is also engaged in the commercial production of fruits, mainly mango, having recently implemented a planting program aimed at diversifying its product lines.In line with its diversification efforts, ELRO Corp has established the Consumer Business Group in 2002 as its retail distribution unit for imported fashion and footwear brands. Past relationships in the retail have been the investment as a minority shareholder in Burger King Philippines, Inc., the establishment of retail concept stores representing brands of sporting goods such as Puma, New Balance and Arena swimwear. The company is currently the exclusive distributor in the Philippines for Ipanema, Grendha, Rider and Zaxy footwear brands.The company continues to seek foreign brands in the consumer goods sector for introduction into the Philippine retail and wholesale market.Other affiliated companies are ELRO Land Inc., engaged primarily in the real estate development, and ELRO Retail Corporation., operator of the Bambu and Ipanema chain of stores nationwide.Product & ServicesIPANEMAThe brand redefined and reinvented the way flipflops had been known worldwide. From the typical everyday footwear, it became a sensational standard of latest trends in fashion industry. It spearheaded progression of underrated footwear into a light, trendy and modern style making it known worldwide especially to young women who wants an elegant look without compromising comfort. Parallel to its name implied, the most famous beach in Brazil, it became an overflowing sales success and never ending opportunity progression.GRENDHAAnother well-known pride in Brazil which primarily responds to the needs of practical, dynamic and working women around the world for stylish, innovative and creative line of footwear products. It is recognized as one of the fast-growing current fashion trend and high standard of sophisticated women.RIDERBrazil’s well-known “after-sport and adventure footwear” Rider is primarily designed for very active individual. It provides supreme comfort and innovative technology which satisfies craving of energetic lifestyle for all walks of life. The passion behind ingenuity and advancement continues as the brand produces vast numbers of masterpiece for each season.GRENDHAAnother well-known pride in Brazil which primarily responds to the needs of practical, dynamic and working women around the world for stylish, innovative and creative line of footwear products. It is recognized as one of the fast-growing current fashion trend and high standard of sophisticated women.ZAXYOne of the world's famous fashion brand for women who identify themselves with the values of femininity, optimism, and youth. It reminds women of their strengths and show them how to bring out the best in them.
ELRO CORPORATION (formerly ELRO Commercial and Industrial Corporation) is an investments holdings company engaged primarily in the sugar industry through its Agri-Business Group, and retail distribution of imported fashion and footwear brands through its Consumer Business Group.The Agri-Business Group manages Hacienda Valencia, 700-hectare sugarcane farm located in Bais City, Negros Occidental approximately 45 minutes drive north of Dumaguete City. It is primarily engaged in the production of sugarcanes for the manufacture of raw sugar. Hacienda Valencia is a respected leader in the area with an annual production average of over 90 tons / hectare. It is considered to be one of the more progressive farms in the area as it has been repeatedly cited for its commitment to introducing new technologies in the field of sugarcane farming.Hacienda Valencia is also engaged in the commercial production of fruits, mainly mango, having recently implemented a planting program aimed at diversifying its product lines.In line with its diversification efforts, ELRO Corp has established the Consumer Business Group in 2002 as its retail distribution unit for imported fashion and footwear brands. Past relationships in the retail have been the investment as a minority shareholder in Burger King Philippines, Inc., the establishment of retail concept stores representing brands of sporting goods such as Puma, New Balance and Arena swimwear. The company is currently the exclusive distributor in the Philippines for Ipanema, Grendha, Rider and Zaxy footwear brands.The company continues to seek foreign brands in the consumer goods sector for introduction into the Philippine retail and wholesale market.Other affiliated companies are ELRO Land Inc., engaged primarily in the real estate development, and ELRO Retail Corporation., operator of the Bambu and Ipanema chain of stores nationwide.Product & ServicesIPANEMAThe brand redefined and reinvented the way flipflops had been known worldwide. From the typical everyday footwear, it became a sensational standard of latest trends in fashion industry. It spearheaded progression of underrated footwear into a light, trendy and modern style making it known worldwide especially to young women who wants an elegant look without compromising comfort. Parallel to its name implied, the most famous beach in Brazil, it became an overflowing sales success and never ending opportunity progression.GRENDHAAnother well-known pride in Brazil which primarily responds to the needs of practical, dynamic and working women around the world for stylish, innovative and creative line of footwear products. It is recognized as one of the fast-growing current fashion trend and high standard of sophisticated women.RIDERBrazil’s well-known “after-sport and adventure footwear” Rider is primarily designed for very active individual. It provides supreme comfort and innovative technology which satisfies craving of energetic lifestyle for all walks of life. The passion behind ingenuity and advancement continues as the brand produces vast numbers of masterpiece for each season.GRENDHAAnother well-known pride in Brazil which primarily responds to the needs of practical, dynamic and working women around the world for stylish, innovative and creative line of footwear products. It is recognized as one of the fast-growing current fashion trend and high standard of sophisticated women.ZAXYOne of the world's famous fashion brand for women who identify themselves with the values of femininity, optimism, and youth. It reminds women of their strengths and show them how to bring out the best in them.
ELRO CORPORATION (formerly ELRO Commercial and Industrial Corporation) is an investments holdings company engaged primarily in the sugar industry through its Agri-Business Group, and retail distribution of imported fashion and footwear brands through its Consumer Business Group.The Agri-Business Group manages Hacienda Valencia, 700-hectare sugarcane farm located in Bais City, Negros Occidental approximately 45 minutes drive north of Dumaguete City. It is primarily engaged in the production of sugarcanes for the manufacture of raw sugar. Hacienda Valencia is a respected leader in the area with an annual production average of over 90 tons / hectare. It is considered to be one of the more progressive farms in the area as it has been repeatedly cited for its commitment to introducing new technologies in the field of sugarcane farming.Hacienda Valencia is also engaged in the commercial production of fruits, mainly mango, having recently implemented a planting program aimed at diversifying its product lines.In line with its diversification efforts, ELRO Corp has established the Consumer Business Group in 2002 as its retail distribution unit for imported fashion and footwear brands. Past relationships in the retail have been the investment as a minority shareholder in Burger King Philippines, Inc., the establishment of retail concept stores representing brands of sporting goods such as Puma, New Balance and Arena swimwear. The company is currently the exclusive distributor in the Philippines for Ipanema, Grendha, Rider and Zaxy footwear brands.The company continues to seek foreign brands in the consumer goods sector for introduction into the Philippine retail and wholesale market.Other affiliated companies are ELRO Land Inc., engaged primarily in the real estate development, and ELRO Retail Corporation., operator of the Bambu and Ipanema chain of stores nationwide.Product & ServicesIPANEMAThe brand redefined and reinvented the way flipflops had been known worldwide. From the typical everyday footwear, it became a sensational standard of latest trends in fashion industry. It spearheaded progression of underrated footwear into a light, trendy and modern style making it known worldwide especially to young women who wants an elegant look without compromising comfort. Parallel to its name implied, the most famous beach in Brazil, it became an overflowing sales success and never ending opportunity progression.GRENDHAAnother well-known pride in Brazil which primarily responds to the needs of practical, dynamic and working women around the world for stylish, innovative and creative line of footwear products. It is recognized as one of the fast-growing current fashion trend and high standard of sophisticated women.RIDERBrazil’s well-known “after-sport and adventure footwear” Rider is primarily designed for very active individual. It provides supreme comfort and innovative technology which satisfies craving of energetic lifestyle for all walks of life. The passion behind ingenuity and advancement continues as the brand produces vast numbers of masterpiece for each season.GRENDHAAnother well-known pride in Brazil which primarily responds to the needs of practical, dynamic and working women around the world for stylish, innovative and creative line of footwear products. It is recognized as one of the fast-growing current fashion trend and high standard of sophisticated women.ZAXYOne of the world's famous fashion brand for women who identify themselves with the values of femininity, optimism, and youth. It reminds women of their strengths and show them how to bring out the best in them.