Social Media Manager
Implement content strategies to manage and boost an organization’s social media presence.
Job opportunities
-
Jobs in Jobstreet right nowJob growth
-
In the last yearSalary
-
Typical monthly salaryJob satisfaction
-
Job opportunities
-
Jobs in Jobstreet right nowSalary
-
Typical monthly salaryJob growth
-
In the last yearJob satisfaction
-
On this page
- What's it like to be a Social Media Manager?
- How to become a Social Media Manager
- Latest Social Media Manager jobs
- Top skills and experience for Social Media Managers
- Social Media Manager role reviews
What's it like to be a Social Media Manager?
Social Media Managers create content strategies, study user data, foster customer service, and oversee projects. Their ultimate goal is to gain a strong online following for a company, and increase social media engagement and sales. With their knowledge in digital marketing, they use social media to promote products or services, and interact with the public. They may produce content themselves or manage a creative team of writers, video editors, photographers, and graphic artists.
Tasks and duties
- Formulating social media strategies to market an organization’s brand.
- Ensuring that campaigns are in line with a company’s marketing plans.
- Meeting targets by examining competitor activity, improving brand awareness, and presenting status and progress reports to upper management.
- Supervising a company’s activities across social media channels.
- Creating appealing content or delegating content creation tasks.
- Developing and supervising social media and digital marketing campaigns.
- Monitoring and reporting social media performance.
- Setting goals to measure project success.
How to become a Social Media Manager
A degree is usually required to become a Social Media Manager. It is important to have knowledge of marketing and communications and industry experience.
- Finish a college degree. While there’s no required course for a Social Media Manager, a degree in communication, journalism or advertising will hone your communication skills. A business-related course can give you marketing knowledge useful for this role.
- Gain at least three to five years of work experience. Social Media Manager is a mid-level role that requires leadership and project management skills. Land an entry-level role in marketing, public relations, advertising, sales or customer service to learn the ropes.
- Gain social media experience and learn how to manage multimedia tools for content creation. Roles such as Social Media Specialist or Social Media Associate may give you relevant knowledge.
- Continue learning, so you can keep up with social media trends and digital marketing technologies. Take additional classes, read articles, and study emerging shifts.
Compare your salary
Find out how your salary compares with the average salary for Social Media Managers.Latest Social Media Manager jobs on Jobstreet
Be one of the first to discover these recently listed jobs, or browse all Social Media Manager jobs on Jobstreet right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Social Media Manager employers on Jobstreet are looking for job seekers with expertise in the following areas. Social Media
Social Media Strategy
Instagram
Facebook
Social Media Platforms
Twitter
Social Media Management
TikTok
Brand Awareness
Social Media Campaigns
Content Creation
Social Media Marketing
Canva
Youtube
Social Media Analytics
Social Media Content
Social Media Ads
Media Business
Search Engine Optimisation
Hootsuite
Source: Jobstreet job ads and Jobstreet Profile data
Did you find this helpful?
Latest Social Media Manager reviews
Jun 2023
A good job with lots of learning opportunities
Reviewer's QualificationBachelor of Education
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationMarketing & Communications
The good thingsI wish I could have know about digital marketing earlier in my school life because I would’ve taken a marketing course. I believe it would’ve helped become more efficient today. I like my job.
The challengesI don’t have the creative freedom especially when you have clients who makes the task matter rather than the outcome.
Read more
Source: Jobstreet role reviews
Jobstreet has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.Jobstreet collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through ph.jobstreet.com
