Sales and Marketing Manager

Sales and Marketing Managers are responsible for planning, directing and coordinating marketing policies and programs, such as determining the demand for products and services. They identify potential customers, develop pricing strategies with the goal of maximizing profits or market share, and ensure customer satisfaction. They operate in diverse industries such as retail, manufacturing, finance and insurance, even the tech industry. A Sales and Marketing Manager may develop promotional materials and sales strategies, manage budgets, and evaluate the success of marketing efforts. It's a highly collaborative role, often working closely with public relations, product development, and other managers to produce successful campaigns.