CRM Analyst

Ateneo de Manila University is looking for a CRM & Data Engagement Analyst who will help strengthen the University’s engagement with its alumni, donors, partners, and key stakeholders through effective CRM management, data insights, reporting, and process improvement.

This role is ideal for someone who enjoys working with both people and systems. You will support the Office of University Development and Alumni Affairs in maintaining and improving its CRM platform, generating data-driven insights, supporting engagement campaigns, and helping teams use CRM data more effectively.

If you have experience in CRM administration, data management, reporting, dashboards, marketing operations, stakeholder coordination, or client relationship systems, this role may be a strong fit for you.

Key Responsibilities

CRM System Management

• Maintain and monitor the office’s CRM database to ensure accuracy, reliability, security, and proper system use.

• Support CRM configuration, workflow improvements, data validation, and regular database updates.

• Coordinate with system providers and relevant University offices for CRM updates, troubleshooting, system integration, and enhancements.

• Help identify opportunities to improve CRM-supported workflows, automation, and user experience.

Data Analytics and Reporting

• Generate CRM reports, dashboards, and data visualizations to support alumni, donor, and partner engagement strategies.

• Analyze engagement patterns, donor behavior, campaign performance, and other CRM-based trends.

• Consolidate and interpret data to help teams make informed decisions.

• Monitor CRM data quality and recommend corrective actions or process improvements.

• Ensure proper handling of alumni and donor data in accordance with data privacy standards and University guidelines.

Stakeholder and Client-Facing Support

• Work closely with internal teams involved in alumni relations, donor relations, advancement, communications, and engagement programs.

• Support segmented audience lists, campaign monitoring, event tracking, and follow-up analytics.

• Coordinate with internal users, service providers, and partner offices to address CRM-related concerns.

• Provide user support, guidance, documentation, and training to help teams use the CRM system properly and efficiently.

Process Improvement and Documentation

• Develop and maintain CRM user guides, training materials, and standard operating procedures.

• Support system enhancement, automation, and process improvement initiatives.

• Translate team needs and user concerns into practical CRM solutions.

Qualifications

• Bachelor’s degree in Information Technology, Data Science, Marketing, Communication, Business, Management Information Systems, or a related field.

• At least 2 to 3 years of relevant experience in any of the following:

  • CRM administration or CRM support

  • Data management or database management

  • Data analytics, reporting, or dashboards

  • Marketing operations or campaign analytics

  • Stakeholder/client relationship management systems

  • Business systems support or process improvement

Preferred Experience

Candidates with experience in any of the following are highly encouraged to apply:

• CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems

• CRM workflows, automation, segmentation, or data integration

• Dashboard creation, data visualization, and reporting

• Data cleaning, validation, and records management

• User training, technical documentation, or system support

• Alumni relations, donor relations, nonprofit work, higher education, fundraising, or advancement operations

Skills and Competencies

• Strong analytical and problem-solving skills

• Excellent attention to detail and commitment to data accuracy

• Good communication and stakeholder coordination skills

• Comfortable working with both technical and non-technical users

• Client-facing or user-support experience

• Ability to translate data into useful insights

• Process-oriented and solutions-driven mindset

• Working knowledge of responsible data handling and data privacy practices