Talent Acquisition Executive ( Marketing and Branding Specialist)

Role Overview

The Marketing and Branding Specialist at Omega Healthcare is responsible for elevating our corporate identity and executing integrated marketing campaigns. This role focuses on driving brand equity within the healthcare services industry, enhancing engagement with global stakeholders, and ensuring a cohesive brand voice across all touchpoints. You will blend creative storytelling with analytical rigor to support Omega Healthcare's strategic growth.

Key Responsibilities:

Branding & Identity Management

• Brand Guardianship: Act as the primary custodian of the Omega Healthcare brand, ensuring all internal and external communications adhere to global brand guidelines.

• Employer Branding: Collaborate with HR and leadership to develop strategies that position Omega Healthcare as an employer of choice in the healthcare solutions space.

• Collateral Development: Design and produce high-impact branded documents, including corporate profiles, pitch decks, brochures, and digital assets.

• Physical Branding: Coordinate the development of office signage and branded corporate merchandise across our various Philippine sites.

Social Media & Content Strategy

• Channel Management: Develop and manage a comprehensive content calendar for LinkedIn, Facebook, and Instagram to boost B2B engagement and talent acquisition.

• Content Creation: Produce original, high-quality content—including graphics, videos, and thought-leadership articles—that highlights our expertise in healthcare management and technology.

• Engagement: Monitor community interactions and respond to inquiries to maintain a professional and responsive online presence.

Campaign & Digital Management

• Strategic Campaigns: Plan and execute multi-channel marketing campaigns (digital, social, and traditional) aligned with corporate business goals.

• Social Media Platform Oversight: Implement updates to the official social media platforms of Omega PH to ensure content is current, SEO-optimized, and reflects the latest service offerings.

• Market Intelligence: Monitor healthcare industry trends and competitor activity to identify opportunities for brand differentiation.

Event & Community Coordination

• Corporate Events: Lead the planning and execution of industry conferences, job fairs, job forums , Open House and Virtual Job Fairs as well as internal town halls, etc.

• Stakeholder Outreach: Coordinate logistics and marketing for community outreach programs and professional networking events.

Reporting & Analytics

• Performance Tracking: Analyze and report on marketing KPIs, social media metrics, and campaign ROI.

• Stakeholder Reporting: Prepare monthly marketing reports and presentations for the TA Leadership Team.

Skills and Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience: At least 2+ years of proven experience in marketing, branding, or advertising (experience in the healthcare or BPO sector is a significant advantage).

• Digital Proficiency: Expertise in Google Analytics, Google Ads, and social media management platforms (e.g., Hootsuite, Sprout Social).

• Communication: Exceptional written and verbal communication skills with the ability to translate complex healthcare services into compelling brand stories.

• Design Savvy: Proficiency with graphic design tools such as Canva or Adobe Creative Suite.

• Organization: Strong project management skills with the ability to handle multiple deadlines in a high-growth environment.

Non-Negotiable Requirements

• Tertiary qualification in Marketing, Communications, or a related field.

• 2+ years of relevant marketing experience.

• Proficiency in digital marketing tools (Google Analytics, Google Ads, and Social Media Management software).

• Experience using job or project management systems (e.g., ServiceM8, Simpro, Asana, or similar).