Company Profile

    Company overview

    Company size

    More than 10,000
    The CompanyLiwayway Marketing Corporation (LMC) is the manufacturer of the Oishi brand of snack products. At present, our growing product line has expanded to over 50 variants of salty snacks, cereals, popcorn, cookies, powdered juices, and sauces. We have manufacturing plants in Luzon, the Visayas and Mindanao. Our main manufacturing facility is located in Imus, Cavite, with factories in Cagayan De Oro and Cebu City, to strengthen our nationwide distribution. Very soon, the Company shall open a Northern Luzon plant site in Tarlac province to service the growing requirements of North Luzon. Oishi products are exported to Japan, Korea, Singapore and Hong Kong, among others. In China, Oishi products, under the brand name “Oishi Shanghaojia” are one of the leading foreign brands of snackfoods in the large China market. In recent years, with the success of the Philippine and China operations, Oishi plants have been opened in Vietnam, Indonesia, Thailand, and Myanmar.It has been our main objective to produce high quality products at prices affordable to the mass market. With this commitment, we continue our development of new products and technologies to expand our present consumer base and pursue international markets.Oishi BrandOishi means "delicious" in Japanese. Precisely what each and every item under our brand is.Company PhilosophyWe aim to be the leading food product company in the markets we serve by cultivating the following ideals:providing our consumers with the widest range of quality food products at best valueupholding and living by the creed of business integrity in all our dealingsdeveloping and nurturing long term relationships with our suppliers, distributors, and consumersmaintaining an excellent work force by being involved in the development of our employees’ skills, knowledge, and attitude.HistoryOur history dates back to 1946, when a small family business engaged in the repacking of flour and coffee products was established through the efforts of Mr. Chan Lib and his wife, Mrs. See Ying. In 1966, the business was converted into a corporation, as it expanded into the distribution of pomade, candles, candies and sauces.By 1974, under the second generation management headed by Manuel Chan, LMC diversified into the manufacturing of snack foods such as “Oishi Prawn Crackers” and “Kirei Yummy Flakes.” The snack food business proved to be encouraging that the company eventually concentrated on this enterprise. Over the years, we invested in more sophisticated equipment to upgrade the quality of our existing products and to develop new ones to introduce to the market. “Oishi” became the patent brand for all our product lines, and has since established itself as a major player in the Philippine snack food market.In 1993, under the management of Carlos Chan, we embarked on our first venture in China, beginning with two companies in Shanghai: Shanghai Liwayway Food Industries Limited and Shanghai Prawn Cracker Foodstuff Company Limited. Since then, our China operations have grown to more than 12 companies located all over the mainland under the head company, Liwayway (China) Company, Limited. Our products in China are marketed under the brand “Oishi Shanghaojia,” which in 2001, received the Shanghai Famous Brands award, firmly establishing itself as a major brand in Shanghai, and the rest of China as well.A few years later, manufacturing facilities were also set up in Ho Chi Minh City, Vietnam (1997) and in Yangon, Myanmar (1999), where Oishi is now the leading snack food brand. In 2006-2007, Oishi plants were opened in Indonesia and Thailand. At present, new plants in Cambodia and India are being completed.

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    Recent reviews

    5.0
    Machine operator
    Dec 2021
    Imus City Cavite3 to 4 years in the role, former employee
    Working as a team, need to be a hardworking
    The good thingsBenefits is good and the salary
    The challengesWork under pressure, multitassking
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