In 1912, Mr. Chua Chiu Hong established Eng Bee Tin in a simple stall in the heart of Ongpin,Binondo, the Chinatown in Manila. The stall became well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous peanut balls. Eng Bee Tin is also the pioneer of the innovations in the Hopia, introducing favorites such as Hopia Ube, Hopia Combi (2 in 1 flavor), Mochipia (Hopia with Tikoy at the center) , Hopia Custard and vast variants of hopia.ABOUT USEng Bee Tin has mastered the art of producing world- class Oriental delicacies.In 1912, Mr. Chua Chiu Hong established Eng Bee Tin in a simple stall in the heart of Ongpin, Manila. The stall became well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous balls.During the 1970s, Eng Bee Tin stood cloistered in a sea of similar businesses. Its popularity began to wane and its products were getting harder to sell in a competitive environment.More than a decade passed, and there appeared to be no end to the downtrend. The stall’s hopia proved unpopular due to its consistency. Creditors, suppliers and friends were turning a cold shoulder, wary of doing business with a seemingly doomed enterprise. The business needed a miracle to survive the 1980s.It came in the form of Mr. Gerry Chua.As the eldest among the current generation of Chua siblings at the time, it fell upon Gerry to take the reins of the business at the young age of 21. He was armed only with a sincere wish to help his father by affecting a turnaround on the family business.On what would otherwise be an uneventful day, Gerry felt the need to cool off after a slow day of business with a bit of ice cream. He made his way to the supermarket, where he engaged the saleslady in conversation, asking what ice cream flavor sold the most. ‘Ube’ was the reply.Gerry then took six jars worth of ube, and blended it into a batch of hopia. After tasting it, he knew he was on to something. He traveled to the province of Pampanga to master the art of ube making under the tutelage of the best halayang ube makers.Once the first batches of the soon-to-be famous ube hopia started rolling out, Gerry attempted to export them. Response was lukewarm at first, but business eventually began to gather steam as more and more orders poured in from abroad. For the first time in a long while, business was good, and it was about to get better.Sometime during this period, TV host Cory Quirino wanted to do a feature on Ongpin for her new show, CityLine. Gerry played the gracious host and paved the way for her staff to interview and film around the Ongpin district. Ms. Quirino’s gratitude for this unconditional assistance was expressed by featuring Gerry’s innovation, hopia ube, on CityLine.Due to this exposure, the business soared to previously unheard of heights. Mr. Gerry Chua then renamed Eng Bee Tin Hopia Factory to Eng Bee Tin Chinese Deli.Its product line has expanded beyond Chinese Delicacies. One can purchase quality frozen products, Filipino treats, processed seafood, and even breads and cakes – all bearing the Eng Bee Tin label.
In 1912, Mr. Chua Chiu Hong established Eng Bee Tin in a simple stall in the heart of Ongpin,Binondo, the Chinatown in Manila. The stall became well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous peanut balls. Eng Bee Tin is also the pioneer of the innovations in the Hopia, introducing favorites such as Hopia Ube, Hopia Combi (2 in 1 flavor), Mochipia (Hopia with Tikoy at the center) , Hopia Custard and vast variants of hopia.ABOUT USEng Bee Tin has mastered the art of producing world- class Oriental delicacies.In 1912, Mr. Chua Chiu Hong established Eng Bee Tin in a simple stall in the heart of Ongpin, Manila. The stall became well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous balls.During the 1970s, Eng Bee Tin stood cloistered in a sea of similar businesses. Its popularity began to wane and its products were getting harder to sell in a competitive environment.More than a decade passed, and there appeared to be no end to the downtrend. The stall’s hopia proved unpopular due to its consistency. Creditors, suppliers and friends were turning a cold shoulder, wary of doing business with a seemingly doomed enterprise. The business needed a miracle to survive the 1980s.It came in the form of Mr. Gerry Chua.As the eldest among the current generation of Chua siblings at the time, it fell upon Gerry to take the reins of the business at the young age of 21. He was armed only with a sincere wish to help his father by affecting a turnaround on the family business.On what would otherwise be an uneventful day, Gerry felt the need to cool off after a slow day of business with a bit of ice cream. He made his way to the supermarket, where he engaged the saleslady in conversation, asking what ice cream flavor sold the most. ‘Ube’ was the reply.Gerry then took six jars worth of ube, and blended it into a batch of hopia. After tasting it, he knew he was on to something. He traveled to the province of Pampanga to master the art of ube making under the tutelage of the best halayang ube makers.Once the first batches of the soon-to-be famous ube hopia started rolling out, Gerry attempted to export them. Response was lukewarm at first, but business eventually began to gather steam as more and more orders poured in from abroad. For the first time in a long while, business was good, and it was about to get better.Sometime during this period, TV host Cory Quirino wanted to do a feature on Ongpin for her new show, CityLine. Gerry played the gracious host and paved the way for her staff to interview and film around the Ongpin district. Ms. Quirino’s gratitude for this unconditional assistance was expressed by featuring Gerry’s innovation, hopia ube, on CityLine.Due to this exposure, the business soared to previously unheard of heights. Mr. Gerry Chua then renamed Eng Bee Tin Hopia Factory to Eng Bee Tin Chinese Deli.Its product line has expanded beyond Chinese Delicacies. One can purchase quality frozen products, Filipino treats, processed seafood, and even breads and cakes – all bearing the Eng Bee Tin label.
In 1912, Mr. Chua Chiu Hong established Eng Bee Tin in a simple stall in the heart of Ongpin,Binondo, the Chinatown in Manila. The stall became well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous peanut balls. Eng Bee Tin is also the pioneer of the innovations in the Hopia, introducing favorites such as Hopia Ube, Hopia Combi (2 in 1 flavor), Mochipia (Hopia with Tikoy at the center) , Hopia Custard and vast variants of hopia.ABOUT USEng Bee Tin has mastered the art of producing world- class Oriental delicacies.In 1912, Mr. Chua Chiu Hong established Eng Bee Tin in a simple stall in the heart of Ongpin, Manila. The stall became well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous balls.During the 1970s, Eng Bee Tin stood cloistered in a sea of similar businesses. Its popularity began to wane and its products were getting harder to sell in a competitive environment.More than a decade passed, and there appeared to be no end to the downtrend. The stall’s hopia proved unpopular due to its consistency. Creditors, suppliers and friends were turning a cold shoulder, wary of doing business with a seemingly doomed enterprise. The business needed a miracle to survive the 1980s.It came in the form of Mr. Gerry Chua.As the eldest among the current generation of Chua siblings at the time, it fell upon Gerry to take the reins of the business at the young age of 21. He was armed only with a sincere wish to help his father by affecting a turnaround on the family business.On what would otherwise be an uneventful day, Gerry felt the need to cool off after a slow day of business with a bit of ice cream. He made his way to the supermarket, where he engaged the saleslady in conversation, asking what ice cream flavor sold the most. ‘Ube’ was the reply.Gerry then took six jars worth of ube, and blended it into a batch of hopia. After tasting it, he knew he was on to something. He traveled to the province of Pampanga to master the art of ube making under the tutelage of the best halayang ube makers.Once the first batches of the soon-to-be famous ube hopia started rolling out, Gerry attempted to export them. Response was lukewarm at first, but business eventually began to gather steam as more and more orders poured in from abroad. For the first time in a long while, business was good, and it was about to get better.Sometime during this period, TV host Cory Quirino wanted to do a feature on Ongpin for her new show, CityLine. Gerry played the gracious host and paved the way for her staff to interview and film around the Ongpin district. Ms. Quirino’s gratitude for this unconditional assistance was expressed by featuring Gerry’s innovation, hopia ube, on CityLine.Due to this exposure, the business soared to previously unheard of heights. Mr. Gerry Chua then renamed Eng Bee Tin Hopia Factory to Eng Bee Tin Chinese Deli.Its product line has expanded beyond Chinese Delicacies. One can purchase quality frozen products, Filipino treats, processed seafood, and even breads and cakes – all bearing the Eng Bee Tin label.