In 1988, BCD Pinpoint began as a backyard list rental and newsletter operation with one AT computer, and one dot matrix printer—a humble beginning with only six thousand pesos (approximately US$110)—established by J. Richard “Dickie” Soriano.Pinpoint Inc., as it was then called, grew to become BCD Pinpoint Inc., after Bob Cheong Design of Canhers Pte. Ltd. Singapore bought into the company in 1990. The partnership gave birth to the only full-service direct marketing agency in the Philippines.Ogilvy & Mather, one of the world’s top advertising agencies, acquired a stake in BCD and became its affiliate in 1996.To date, BCD Pinpoint is still the only full-service CRM agency in the Philippines and is one of the largest in Southeast Asia; expanding its capabilities to digital, above-the-line, and below-the-line advertising to better serve the needs of a roster of clients ranging from automotives to non-profit organizations. BCD continues to lead the way for effective client servicing practice in the Philippines.
In 1988, BCD Pinpoint began as a backyard list rental and newsletter operation with one AT computer, and one dot matrix printer—a humble beginning with only six thousand pesos (approximately US$110)—established by J. Richard “Dickie” Soriano.Pinpoint Inc., as it was then called, grew to become BCD Pinpoint Inc., after Bob Cheong Design of Canhers Pte. Ltd. Singapore bought into the company in 1990. The partnership gave birth to the only full-service direct marketing agency in the Philippines.Ogilvy & Mather, one of the world’s top advertising agencies, acquired a stake in BCD and became its affiliate in 1996.To date, BCD Pinpoint is still the only full-service CRM agency in the Philippines and is one of the largest in Southeast Asia; expanding its capabilities to digital, above-the-line, and below-the-line advertising to better serve the needs of a roster of clients ranging from automotives to non-profit organizations. BCD continues to lead the way for effective client servicing practice in the Philippines.
In 1988, BCD Pinpoint began as a backyard list rental and newsletter operation with one AT computer, and one dot matrix printer—a humble beginning with only six thousand pesos (approximately US$110)—established by J. Richard “Dickie” Soriano.Pinpoint Inc., as it was then called, grew to become BCD Pinpoint Inc., after Bob Cheong Design of Canhers Pte. Ltd. Singapore bought into the company in 1990. The partnership gave birth to the only full-service direct marketing agency in the Philippines.Ogilvy & Mather, one of the world’s top advertising agencies, acquired a stake in BCD and became its affiliate in 1996.To date, BCD Pinpoint is still the only full-service CRM agency in the Philippines and is one of the largest in Southeast Asia; expanding its capabilities to digital, above-the-line, and below-the-line advertising to better serve the needs of a roster of clients ranging from automotives to non-profit organizations. BCD continues to lead the way for effective client servicing practice in the Philippines.