Getting noticed in today's Filipino job market requires more than a powerful resume. For many job seekers, a thoughtful and well-written letter of intent can get a hiring manager's attention. A letter of intent is a formal statement representing your interest in working with a company, whether it has advertised a specific position or not. It should demonstrate your resourcefulness, dedication, and alignment with the company's vision.
This guide will lead you through writing an effective letter of intent that aligns with a Filipino employer's expectations. You can also review a sample letter of intent to help you understand how to write yours.
A letter of intent expresses your interest in working for a firm, even if there are no open positions. It introduces you, highlights your abilities, and shows your willingness to contribute to the firm. Sending a letter of intent is an excellent approach for young graduates or career changers to show their initiative and contact potential employers.
The professional community in the Philippines considers the phrases "letter of intent" and "cover letter" to have the same meaning. However, the two mean different things:
The job market in the Philippines is competitive, so employers value personal interaction. Vorecol explains that 76% of recruiters believe personalization is the most significant aspect in job applications. Well-written letters of intent show the employer the applicant's inventiveness, initiative, and genuine enthusiasm.
A letter of intent is a clever way to get an employer's attention before the hiring process even starts. It can mean you come first to an employer's mind when they have a vacancy. Below are the best times for sending a letter of intent:
Standing out is essential in the Philippines, where over 2.2 million people actively sought jobs in 2023. A powerful letter of intent can be your secret weapon, allowing you to reach out, connect, and show the firm you're ready, even before it lists the job.
Professionalism is about more than good grammar. Below are the key components that every job seeker ought to include in a well-structured, easy-to-understand letter of intent:
Most industries in the Philippines require excellent English, especially for corporate, multinational, or government positions. However, a bilingual approach is fine if you're interested in a local or community-based organization where Tagalog is the common language.
Your name, address, phone number, and email should be at the top left corner of the letter. Enter the addressee's name, job title, company, and office address after a line space.
Example format:
Juan Dela Cruz
123 Mabini St., Manila, Philippines
[email protected] | 0917-123-4567
[Date]
Ms. Maria Santos
HR Manager
ABC Corporation
678 Quezon Ave., Quezon City, Philippines
Formal greeting
Wherever possible, ensure you send the letter to a specific person. It adds a personal touch.
Example:
Dear Ms. Santos,
or
Dear Hiring Manager at ABC Corporation (if no name is available)
The first paragraph is your opener, briefly outlining your purpose (e.g., you want the position or opportunity), and telling the reader how you learned about the company.
Example:
"I am writing to express my genuine interest in exploring career opportunities with ABC Corporation. As a communications graduate passionate about digital marketing, I have long admired your company's innovative campaigns and dedication to community engagement."
Body paragraphs
This is where you present your qualifications and skills. Show that you have taken the time to learn about the company and that you can somehow contribute to its successful operation.
Example:
“I have successfully led campaigns that increased audience engagement by 40% in my three-plus years of experience in content strategy and social media management. My creativity and familiarity with local markets would be a strong asset to ABC Corporation's growing digital team.”
Respectfully ask for an interview or continued communication. Be confident but humble at the same time – this is essential for Filipino work etiquette.
Example:
"I would welcome the opportunity to discuss how my background and goals align with your team. Thank you for considering my letter; I hope to hear from you soon."
Ensure you end the letter with a respectful closing phrase.
Examples of closings:
Sincerely,
Respectfully yours,
Best regards,
Juan Dela Cruz
Following these few steps will help if you haven't drafted a letter of intent before. An eye-tracking research project found that recruiters only glance at application forms for six to seven seconds, so every sentence you write matters. The following instructions should help you write a letter that leaves a lasting impression.
Take a minute to learn about the company before you start to write. What are its values? What work does it do? What is its objective in the market? Visit the company's website, check its social media profiles, and read recent news about it. This will ensure that you're not sending a generic letter – you're expressing your genuine interest in working with the company.
Begin with your layout and ensure it's professional. You can follow the format above. Contact information should come first, followed by the date and the prospective employer's information. Leave space for your signature on printed letters. Include your contact information at the bottom if you're sending an email. A well-designed letter conveys professionalism from the start.
Start strong. State your intent and what excites you about working with the company. Your opening sentence should grab the reader and make them curious. Be straightforward and self-assured.
It's your time to show off. Let the employer know your abilities, relevant achievements, and experiences that match the company's potential needs. It's not enough to just mention them; ensure they make sense in the given context. Use some accurate facts and figures to support your claims.
Make the prospective employer understand your suitability for their company culture, apart from your skills. Tell them about the similarity of your goals to their mission and show that you understand the company's objectives. Almost all recruiters confirm that personalization leads to better results, so you may want to present those thoughts in depth and detail.
Close the letter positively. After restating your interest, motivate the employer gently but firmly by inviting yourself for a conversation or a job interview. Finally, remember to show your good manners and appreciation by thanking them for their time and consideration of your application.
Don't let little mistakes get in your way. Typing and grammatical errors could quickly lower your letter's score. Reread, read aloud, and have someone else review your work. An error-free letter shows your attention to detail and builds trust with the company.
Here are some tips that will help you write an effective letter of intent and leave a strong impression:
Below are two sample letters of intent. One is for a particular job application and the other for general interest in a company. Each sample is appropriate for the Philippines business environment and uses the abovementioned tips.
[Your Name]
[Address]
[Mobile number]
[Email address]
[Date]
[Hiring manager's name]
ABC Corporation
[Company address]
Dear [Hiring manager's name],
I am writing to express my keen interest in the marketing associate position your company recently posted on JobStreet. My bachelor's degree in business administration and over two years of experience in digital marketing make me confident in my ability to contribute to ABC Corporation's mission of delivering innovative marketing strategies to Filipino audiences.
In my previous role at a local startup, I led social media campaigns that increased engagement by 35% within three months. I also managed content creation for targeted ads, resulting in a 20% boost in lead generation. These achievements reflect my ability to generate measurable outcomes and my deep understanding of the Philippine consumer market.
What draws me to ABC Corporation is your focus on community-driven branding – an approach I strongly believe in. I am excited about the opportunity to bring creativity, strategic thinking, and a collaborative spirit to your marketing team.
I welcome the chance to discuss how my skills align with your company's vision. Thank you for considering my application.
Sincerely,
[Your full name]
Why it works: The position-specific letter is brief and to the point. It highlights results, uses action language, and fits the company's culture. The serious and polite wording respects Philippine business etiquette, and the call to action is appropriate.
[Your name]
[Address]
[Mobile number]
[Email address]
[Date]
[Hiring manager's name]
JKL Solutions Inc.
[Company address]
Dear [Hiring manager's name],
I am writing to express my interest in exploring potential employment opportunities at JKL Solutions Inc. As an IT professional with four years of experience in software development and systems integration, I admire your company's commitment to delivering cutting-edge solutions in the Philippine tech landscape.
I have developed web applications for SMEs, automated manual processes, and collaborated with cross-functional teams to deploy scalable software systems throughout my career. My ability to adapt and innovate aligns with JKL Solutions' forward-thinking culture.
Although there may not be an opening at this time, I would be grateful for the opportunity to contribute to your team should a suitable position become available. I am confident that my technical skills and passion for continuous learning make me a strong consideration for future opportunities within your organization.
Thank you for considering my expression of interest. I look forward to the possibility of connecting with you soon.
Sincerely,
[Your full name]
Why it works: This letter isn't targeting a position. It presents the writer as enterprising and interested in the company. The writer uses formal language, mentions digital market talents, and is polite and cheerful.
Your letter of intent should leave an impact. Sometimes, it's not the content you put into the letter that makes you unique, but what you choose to omit. Avoid the common mistakes below to help you convey the appropriate impression.
Writing a letter of intent might feel unfamiliar, but it’s a powerful way to show initiative and stand out in a competitive job market. Whether you’re reaching out about a dream company or applying for a role not yet posted, a well-crafted letter can help you get noticed and remembered.
By tailoring your message, highlighting your strengths, and showing genuine interest, you can make a strong impression even before the hiring process begins. Use the tips and examples in this guide to shape a letter that reflects both your professionalism and personality.
Remember: you don’t need to wait for an opening to make a connection. A thoughtful letter of intent could be the first step toward your next opportunity.