Social Media & Content Marketing Specialist

Are you a foodie with a knack for viral storytelling, aesthetic content, and community engagement? Craft Noodles is seeking an innovative Social Media & Content Marketing Specialist to breathe life into our digital presence. You will own our brand voice across TikTok, Instagram, Facebook, and Jobstreet Employer Branding—capturing appetizing visual content of our hand-pulled noodles and steaming dimsums, engaging directly with our digital community, and running local restaurant store marketing campaigns to drive foot traffic.

Key Responsibilities:

• Content Creation: Conceptualize, shoot, and edit high-quality short-form videos (TikTok/Reels), aesthetic photos, and engaging graphics showcasing our food, behind-the-scenes commissary magic, and team culture.

• Social Media Management: Maintain a consistent monthly content calendar across Facebook, Instagram, and TikTok; write punchy, brand-aligned captions.

• Community Engagement: Monitor and respond proactively to direct messages, comments, reviews (Google, FB), and customer inquiries to sustain a highly positive digital brand image.

• Campaigns & Influencer Relations: Coordinate local store marketing (LSM) promos, track basic social media metrics, and manage outreach/hosting for food influencers, vloggers, and media.

• Brand Coverage: Visit our retail branch and commissary weekly to capture organic, real-time culinary content.

Qualifications:

• Bachelor's Degree in Marketing, Communication, Multimedia Arts, or a related field. Equivalent practical experience with a stellar portfolio is highly valued.

• 1–2 years of hands-on experience managing social media accounts, preferably for an F&B brand, restaurant group, FMCG, or creative agency.

• Proficient in mobile/desktop content creation tools (CapCut, Canva, Adobe Photoshop/Lightroom, Premiere Pro).

• Up-to-date with current digital media algorithms, trending audio tracks, and viral video structures.

• Passionate about the food industry, exceptional visual eye, and excellent English/Tagalog copywriting skills.