Digital Marketing & Content Creator (Exclusive)

ROLE OVERVIEW (IMPORTANT – PLEASE READ CAREFULLY)

This position is responsible for handling the overall image, branding, and marketing content of BRL Travel and Tours. The selected candidate will play a key role in how the company is presented to the public across all platforms.

SKILLS

1. Social Media Marketing

• Facebook Page management

• Instagram marketing

• TikTok marketing

• Content scheduling

• Community management (reply sa inquiries at comments)

2. Facebook & Instagram Ads

• Meta Business Suite

• Meta Ads Manager

• Audience targeting

• Lead generation campaigns

• Retargeting campaigns

• Budget management

• A/B testing

3. Graphic Design

• Canva (required)

• Basic Adobe Photoshop o Illustrator (plus factor)

• Flyer, poster, carousel posts, reels covers

4. Video Editing

• CapCut

• Canva Video

• Short-form videos for Reels, TikTok, Facebook

• Basic motion graphics

5. SEO (Search Engine Optimization)

• Basic keyword research

• On-page SEO

• Google ranking basics

• SEO-friendly content writing

• Google Business Profile optimization

6. Google Marketing

• Google Ads

• Google Analytics

• Google Search Console

• Google Business Profile management

7. Content Creation & Copywriting

• Writing sales captions

• Travel package promotions

• Call-to-action writing

• Email marketing

8. Website Management

• Basic WordPress knowledge

• Landing page editing

• Basic understanding of domains and hosting

9. Data Analysis

• Read Facebook Ads reports

• Cost per lead analysis

• Conversion tracking

• ROI analysis

10. AI Tools (Very Important in 2026)

• ChatGPT

• Canva AI

• AI image generation

• AI video tools

CORE RESPONSIBILITIES

The role includes but is not limited to:

✔️ Video shooting (office, clients, promotions, events)

✔️ Video editing for social media (Reels, TikTok, Facebook)

✔️ Graphic design (posters, flyers, promotional materials)

✔️ Content creation (photo, video, and visual materials)

✔️ Development of marketing ideas and creative campaigns

✔️ Social media strategy and content planning

✔️ Maintaining and improving the brand image of BRL

Note: This role may expand to include digital advertising (Facebook Ads, etc.) as the company grows.

ROLE EXPECTATION

• The employee will be responsible for the overall visual and marketing direction of BRL

• This is a professional and high-responsibility role, not just basic editing or posting

• The position requires creativity, initiative, and consistency in content output

EXCLUSIVITY & COMPANY POLICY

• This is a full-time and exclusive position for BRL Travel and Tours only

• The employee is strictly not allowed to create content for competitors or other businesses

• All content created (videos, designs, marketing materials) are sole property of BRL Travel and Tours

• Content must not be used, posted, or shared on personal accounts without prior approval

GROWTH & FLEXIBILITY

• The role may expand to include branding, ads, and advanced marketing strategies

• Opportunity to grow into a higher marketing position based on performance