Field Marketing Specialist

The Field Marketing Services Specialist drives agency governance and merchandising excellence across Modern Trade accounts, ensuring high standards in product availability, visibility, and in-store execution. This role partners with agencies to deliver compliant, efficient, and performance-driven merchandising operations.

• Manage agency governance, including SLA compliance, performance monitoring, and resolution of operational gaps

• Drive in-store merchandising excellence by ensuring availability, visibility, planogram compliance, and promotion execution

• Partner with agencies to build capability, optimize manpower deployment, and improve productivity

• Lead audits, reporting, and performance tracking using scorecards and KPI-driven evaluations

• Identify and implement process improvements to enhance merchandising efficiency, compliance, and cost effectiveness

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, or related field

• 1-3 years of experience in field marketing, merchandising, or FMCG operations

• Strong background in agency management and governance

• Proven experience in modern trade execution and merchandising standards

• Strong analytical, stakeholder management, and problem-solving skills

• Willingness to travel for field audits and store visits

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