B&W Category Development Innovation Manager- Hypermarket (Trade Marketing)

Channel/Customer Responsibilities:

• Develop and own channel and account strategies aligned with business objectives and Jobs-To-Be-Done (JTBD).

• Lead category planning and secure approval of Category Plans, including investment (CPP), offtake targets, Turnover, CPP%, and Risks & Opportunities in alignment with Latest Estimate.

• Drive category reviews and establish category captaincy with key customers to strengthen strategic partnerships.

• Lead pre-JBP and JBP discussions with customers.

• Provide key inputs into deployment plans across projects.

• Conduct deep-dive analysis to identify risks and opportunities, including SOS, SOA, distribution gaps, and execution fundamentals, and translate insights into actionable brand-level initiatives.

• Define and implement customer-specific account themes at a single-category level.

• Manage portfolio strategy to optimize performance and growth.

• Co-own assortment planning and review across formats and clusters to ensure relevance and efficiency.

Brand / Project Responsibilities:

• Ensure excellence in operational execution and end-to-end network delivery.

• Drive effective rotation and deployment of projects and NPD into the most relevant channels within the first three months, based on channel relevance, traffic potential, and optimization frameworks (e.g., category/channel champions).

• Manage the transition of initiatives not under active project governance.

• Lead monthly demand planning processes to ensure alignment with business targets.

• Consolidate Activity Review inputs within the category to support baseline S&OP planning.

• Integrate demand plans into pre-S&OP processes, ensuring clear identification of gaps and opportunities.

• Conduct regular market visits and shopper observations (including mystery shopping) to generate actionable insights and improve in-store execution.

Qualifications:

• Bachelor or Master degree in job related field.

• At least 5 years of trade marketing, category analyst and FMCG environment experiences.

• Experience in beauty industry/company/channel is a plus.

• Candidate from market research also welcome to apply.

• Ability to analyze large amounts of data.

• Excellent in English and Thai.

• Good in presentation and negotiation.