Assistant Marketing Manager / Marketing Manager

Job Summary:

This role is responsible for managing end-to-end marketing and commercial activities, including brand strategy, product launches, integrated communications, retail store performance, e-commerce management, and visual merchandising. 

Responsibilities:

1. Business & Commercial Management 

• Own and drive sales and profitability targets for the category 

• Develop annual and quarterly business plans to achieve revenue and market share objectives 

• Monitor business performance and identify opportunities to accelerate growth 

• Analyze market trends, competitor activities, and consumer insights to inform strategic decisions 

• Coordinate demand forecasting and inventory planning with relevant teams 

2. Brand Strategy & Marketing Planning 

• Develop and execute annual marketing strategies aligned with business objectives 

• Define product positioning, pricing, and promotional strategies 

• Build product launch calendars and campaign roadmaps 

• Manage marketing budgets to maximize ROI 

3. Product Launch Management 

• Lead end-to-end product launches, including forecasting, communication planning, trade support, and post-launch evaluation 

• Coordinate with product development, operations, sales, and related parties to ensure successful launches  

4. Integrated Marketing Communication Management 

• Lead communication planning and execution across social media, digital advertising, influencers, PR, events, in-store Communication 

• Ensure all creative assets are aligned with brand identity and campaign objectives 

• Manage relationships with agencies and external partners. 

5. Store Management 

• Oversee performance of company-owned retail stores 

• Develop in-store promotions and customer engagement initiatives 

• Monitor KPIs such as traffic, conversion rate, average basket size, and sell-through 

• Work closely with store teams to improve customer experience and sales productivity. 

6. E-Commerce Management 

• Oversee business performance on the brand website and online marketplaces  

• Plan promotional calendars and optimize product pages, content, and conversion 

7. Visual Merchandising (VMD) 

• Develop and implement visual merchandising guidelines and seasonal display concepts 

• Oversee window displays, tester presentation, POSM, and in-store layouts 

• Ensure a premium and consistent brand presentation across all stores 

8. Performance Analysis & Reporting 

• Prepare regular reports on sales performance, campaign effectiveness, market trends, and customer insights 

• Present recommendations and action plans to senior management 
  

Qualifications:

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field 

• Minimum of 5 years of relevant experience for Assistant Marketing Manager and 8 years or more for Marketing Manager in brand management, marketing, or other related commercial roles 

• Proven experience in fragrance, beauty, cosmetics, fashion, or other premium consumer brands is highly preferred 

• Demonstrated experience in supervising and managing team members is required 

• Strong leadership and cross-functional collaboration skills, with the ability to work effectively with internal teams and external partners 

• Excellent presentation, communication, and project management skills 

• Excellent command of English, both written and spoken 

• Entrepreneurial mindset with strong ownership and attention to detail