Marketing Campaigns Manager (SMS & Email)

About Savvy Loans

Savvy Loans is a US-based financial services company dedicated to making short-term borrowing simple, fast, and transparent. We provide loans through a quick online application that takes just minutes to complete. With same-day approval and fast funding, we help our customers cover urgent financial needs without unnecessary delays.

We stand out by offering flexible repayment schedules, clear and transparent terms, and our unique Savvy Score system — which rewards on-time payments and helps customers qualify for larger loan amounts over time. Operating under strict regulatory compliance, Savvy Loans partners with trusted third-party lenders while maintaining a strong commitment to customer service, financial literacy, and responsible borrowing.

About the Role

We are seeking an experienced, hands-on, and deeply involved SMS & Email Campaign Manager to plan, build, execute, and optimize our customer marketing communications. You will be responsible for end-to-end campaign management — from strategy and copywriting to scheduling, deployment, QA, and performance analysis. This role is central to our customer retention, engagement, and lifecycle marketing efforts.

Key Responsibilities

• Plan, build, and execute SMS and email marketing campaigns across the customer lifecycle (acquisition, onboarding, retention, re-engagement, collections).

• Write clear, compelling, and compliant copy for SMS notifications, transactional emails, and promotional campaigns.

• Using automation platforms, manage campaign calendars, ensuring timely execution aligned with business goals and compliance requirements.

• Set up audience segmentation and personalization for targeted messaging using marketing automation platforms.

• Conduct QA checks before deployment to ensure message accuracy, link integrity, and rendering across devices.

• Monitor campaign performance metrics (open rates, CTR, conversion rates, unsubscribe rates, opt-outs) and produce regular reports.

• Perform A/B testing on subject lines, message content, timing, and CTAs to continually improve performance.

• Coordinate with analytics, product, and operations teams to ensure campaign accuracy and data alignment.

• Monitor for duplicate sends, cadence violations, and delivery issues — flagging and resolving them promptly.

Qualifications & Requirements

• Bachelor’s degree in marketing, communications, or business.

• Demonstrated experience building, managing and optimizing email and SMS campaigns.  Experience with US consumers a plus.  Specifically, 4-5 years of hands-on experience in SMS and/or email campaign management.

• Proficiency with marketing automation and campaign tools (e.g., Mailchimp, Klaviyo, HubSpot, Twilio, or similar platforms).

• Strong copywriting skills with an ability to adapt tone for different audiences and communication types.

• Experience with list management, audience segmentation, and campaign scheduling.

• Analytical mindset — comfortable reading campaign reports and drawing actionable insights.

• Strong attention to detail with excellent organizational and time-management skills.

• Experience in fintech, financial services, or a regulated industry is a plus.

What We Offer

• Competitive monthly salary: PHP 60,000 – PHP 75,000 (based on experience)

• 100% Remote / Work From Home setup

• Flexible shift options available

• Opportunity to own and shape the marketing communications function

• Collaborative team environment with direct exposure to senior leadership