Digital Marketing Program Manager

Overview:

The Program Delivery Expert (PDE) / PMO will be responsible for managing the end-to-end delivery of global digital marketing campaigns. This role partners closely with Marketing Managers and cross-functional teams to plan, execute, and optimize multi-channel campaigns across email, onsite, and other digital platforms. The ideal candidate will bring strong project management expertise, marketing knowledge, and the ability to coordinate complex programs efficiently.

Key Responsibilities:

• Lead and guide Marketing Managers from campaign inception through execution using a consultative approach.

• Manage end-to-end delivery of digital marketing programs across multiple channels and touchpoints.

• Define, document, and maintain campaign requirements within internal marketing resource management (MRM) systems.

• Develop and manage comprehensive project plans, ensuring alignment across cross-functional teams.

• Coordinate with stakeholders and domain experts to ensure timely delivery of campaign milestones and outputs.

• Establish clear communication channels and ensure all teams understand deliverables, timelines, and expectations.

• Create segmentation strategies to support campaign targeting and enable execution by Marketing Operations.

• Oversee the creative development process, ensuring alignment with marketing objectives and coordination with Legal, Brand, and other stakeholders.

• Ensure appropriate metrics are defined, tracked, and reported consistently across campaigns.

• Stay updated on trends and advancements in marketing and advertising technologies.

• Support campaign performance tracking and optimization efforts.

Qualifications & Requirements:

• 7–10 years of experience in marketing

• Minimum of 4 years in project management for multi-channel digital campaigns

• Experience in direct marketing or database marketing is an advantage

• Proven ability to manage multiple simultaneous programs and priorities

• Strong experience in developing detailed project plans (100+ tasks), preferably using Microsoft Project

• Familiarity with email marketing and performance marketing; social media marketing knowledge is a plus

Skills & Competencies:

• Strong project and process management skills

• Excellent attention to detail and organizational abilities

• Strong problem-solving and analytical thinking

• Effective interpersonal and stakeholder management skills

• Excellent written and verbal communication skills

• Ability to collaborate with cross-functional teams across regions (in-person and remote)

• Proficiency in Microsoft Office tools (Excel, PowerPoint)

Education:

• Bachelor’s degree in Marketing, Business, or a related field

Work Setup / Shift:

• Coverage across APAC / EMEA / General shift (flexibility required based on business needs)