Sr. Director, Commercial APAC
Strategic Growth & Market Leadership
- Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
- Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
- Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
- Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
- Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
- Drive EBIT, top-line growth and NPS as primary success metrics.
Leadership & People Development
- Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
- Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
- Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
- Form a strong regional leadership team with fellow senior regional leaders of other departments.
- Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)
Company profile
Emma - The Sleep Company
We are Emma – The Sleep Company. We disrupt sleep by pushing the boundaries of what technology can do for rest. Our aim is to make a positive impact on people’s lives everywhere by enhancing their sleep.
2020 has been our most successful year yet. We became the #1 bed-in-a-box brand globally and shot into the top 3 of Europe’s most successful mattress companies. Our revenues increased to € 405 million and our team members exceeded 750 to date. We’re proud to represent over 60 nationalities at our offices in Frankfurt am Main, Manila and Lisbon.
We’re looking for high-performing talents to join us on our journey to becoming the world’s #1 sleep company. If you thrive in a dynamic atmosphere, rise to challenges, and like to see your fresh ideas realized quickly, Emma is for you.
Our work culture is built on strong values that promote community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer exciting opportunities, to develop and advance professionally and personally.
Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
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