Assistant Store Manager / Senior Store Manager

The Senior Shop Manager / Assistant Shop Manager is responsible for leading the store team to deliver an outstanding customer experience and achieve business results. This role requires strong leadership, operational excellence, and a passion for sportswear and lifestyle retail. The Shop Manager will oversee all aspects of store performance, ensuring alignment with brand standards and company strategy.

Key Responsibilities

Sales & Business Performance

• Lead the team to consistently achieve and exceed monthly and annual sales targets.

• Drive business growth through analysis of sales reports, customer insights, and market trends.

• Maximize store profitability through effective cost control and inventory management.

Operations & Compliance

• Oversee daily store operations, including cash handling, banking, and closing procedures.

• Ensure accurate inventory control, timely stock replenishment, and minimize shrinkage.

• Maintain operational excellence by enforcing company policies, procedures, and compliance standards.

Team Leadership & Development

• Recruit, train, and develop store staff to build a high-performance culture.

• Manage staff scheduling, task allocation, and daily store responsibilities effectively.

• Conduct regular coaching sessions, performance reviews, and succession planning.

• Inspire the team by serving as a role model who embodies the brand’s values.

Customer Experience & Brand Representation

• Deliver exceptional customer service, resolving customer issues with professionalism.

• Ensure store environment reflects premium brand standards in visual merchandising and cleanliness.

• Build strong customer relationships and provide feedback and insights to management.

• Act as a brand ambassador, promoting passion for sport, lifestyle, and performance.

Collaboration & Strategic Initiatives

• Partner with Area/District Managers to implement business plan initiatives.

• Execute store-level events, and activations in alignment with brand direction.

• Monitor competitor activity and provide insights to identify business opportunities.

Qualifications & Requirements

• 3–5 years of proven retail management experience, preferably in sportswear, fashion, or premium lifestyle brands.

• Strong leadership, problem-solving, and organizational skills with the ability to inspire and motivate teams.

• Excellent communication skills; fluent in Thai with good English proficiency (spoken and written).

• Proficient in MS Office and retail systems (POS, inventory, reporting).

• Demonstrated ability to deliver results in a fast-paced, high-volume retail environment.

• Strong sense of accountability, ownership, and attention to detail.

• Highly proactive, results-driven, and passionate about sports and lifestyle culture.