Senior/ Brand Manager (SOFINA)
Reporting to Vice President, Prestige Cosmetics, your main responsibilities will be to:
In Charge of both SOFINA Brand Marketing (make-up & foundation brands), Digital Marketing and SOFINA brand e-Shop
Brand Marketing
Lead all new product launches and marketing planning (both ATL & BTL); liaison with Japan HQ on new product launch plan
Oversee annual sales and marketing expenses budgeting, with monthly tracking and control
Monitor and evaluate brand performance against objectives and KPIs, and drive continuous improvement in ROI
Digital Marketing
Lead annual and monthly planning for SOFINA’s digital marketing activities, including social media and SEM
Drive the development, growth, and ongoing management of the SOFINA flagship eShop
Explore new digital marketing trend and identify new potential initiatives for Brand
The successful candidate will be:
Degree holder in Marketing, or business-related disciplines
At least 5 years solid experience in brand marketing and digital marketing planning
Positive, self-motivated, and passionate with a strong can-do attitude and drive within the cosmetics/beauty industry
Able to work independently and perform well under pressure, with strong multitasking and organizational skills.
Interested in the cosmetics and beauty industry, with a strong desire to grow and develop career in this field
Enjoy exploring new ideas and proposals and taking on new challenges
Excellent command of both written & spoken English & Chinese
Proficient in Microsoft Office Applications & Chinese word processing
Candidates who fit this profile will enjoy an attractive remuneration package and benefits with 5-day work week. Interested parties, please submit your application by Apply Now.
You are also welcome to visit our website: www.kao.com/hk for more details about our company.
(All information collected will be used for recruitment purpose only).
Employer questions
- Which of the following statements best describes your right to work in Hong Kong?
- What's your expected monthly basic salary?
- How many years' experience do you have as a Brand Manager?
- How many years' experience do you have in a Marketing Role?
- Which of the following Microsoft Office products are you experienced with?
- Do you have FMCG retail experience?
- Which of the following languages are you fluent in?
Company profile
Kao Corporation is one of the best known FMCG companies in the world while Kao Hong Kong business is mainly focused on Consumer Products including Skin Care, Hair Care, Human Health Care, Fabric & Home Care.
Our Mission is "As one, we create a Kirei life for all—providing care and enrichment for the life of all people and the planet". As one Kao, we work together with passion to provide comprehensive care and enrichment to create a Kirei life—a cleaner, more beautiful, and healthier life for all people and the planet. Through innovation that provides excellent value, we share joy and create a safer, more harmonious world for all.
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