Marketing and Digital Advertising VA

Job Summary: We are seeking a skilled Marketing and Digital Advertising VA to support our growing marketing department. This role involves managing paid advertising campaigns across multiple platforms, building and optimizing nurture campaigns, and contributing to a broader digital lead generation strategy. The ideal candidate brings solid hands-on media buying experience and a well-rounded understanding of the digital marketing landscape.

Key Responsibilities:

• Set up, manage, and continuously optimize paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads

• Support the launch and ongoing management of YouTube and Connected TV (CTV) advertising campaigns

• Build and maintain automated nurture campaigns within GoHighLevel

• Monitor ad performance, analyze results, and recommend data-backed optimizations to improve lead quality and cost efficiency

• Assist with foundational SEO tasks to support organic visibility alongside paid efforts

• Support website-related marketing tasks and ensure consistent alignment between ads and landing pages

• Generate and manage digital leads across multiple paid advertising channels

• Report directly to the Chief Marketing Officer and serve as a key operational support resource for the marketing team

• Deliver regular performance updates and campaign insights to marketing leadership

Mandatory Skills:

• Proven experience managing Facebook/Meta Ads and Google Ads campaigns with measurable results

• Strong understanding of digital lead generation strategies and conversion funnel optimization

• Hands-on media buying experience across paid social and paid search channels

• Familiarity with GoHighLevel or comparable CRM and marketing automation platforms

• Basic working knowledge of SEO principles and website management

• Ability to interpret advertising analytics and translate data into clear, actionable recommendations

• Reliable, detail-oriented, and capable of working independently with minimal supervision

• Strong communication skills and the ability to collaborate effectively with marketing leadership

Preferred Skills:

• Experience running YouTube Ads or Connected TV (CTV) campaigns

• Background in lead generation for service-based or home services industries

• Experience building automated nurture sequences and structured drip campaigns

• Familiarity with landing page optimization and conversion rate improvement strategies

• Knowledge of A/B testing methodologies for creatives, audience targeting, and landing pages

• Comfortable managing multiple active campaigns and projects simultaneously

Why Join Us: This is a great opportunity to work closely with an experienced marketing leader and play a central role in scaling a company's digital advertising operation. You will have room to grow as the team expands, with genuine potential to take on greater responsibility over time. If you thrive in a fast-paced, results-driven marketing environment and want your work to have a direct and visible impact, we would love to hear from you.