Senior Brand Manager – RTD Kids UHT

Senior Brand Manager – RTD Kids UHT
Working Location: FrieslandCampina Thailand HQ, (BTS Ari)

Are you ready to lead one of Thailand’s most loved kids’ milk brands into its next chapter?
FrieslandCampina Thailand is looking for a Senior Brand Manager to drive the transformation of Ready-to-Drink Kids UHT into a science-backed, emotionally resonant brand that modern parents trust and love.

Purpose of the Role

Lead the brand’s long-term growth and communication strategy — shaping its positioning, driving 360° marketing excellence, and delivering tangible business results through powerful insights, creativity, and executional excellence.

Key Responsibilities

🔹 Strategic Leadership & Brand Planning

• Develop and execute data-driven brand strategies grounded in consumer and market insights.

• Lead strategic and annual planning (12Q & AOP), aligning with commercial, channel, and innovation teams.

• Own the brand calendar — balancing launches, equity campaigns, and conversion initiatives.

• Align with global and regional teams to ensure consistent brand positioning and portfolio strategy.

🔹 Execution Excellence & Collaboration

• Lead 360° campaign development from insight to execution across ATL, digital, social, and in-store.

• Partner with R&D, Innovation, and Channel teams to translate innovation into compelling consumer stories.

• Collaborate cross-functionally with Sales, Trade, and Shopper Marketing for flawless in-market execution.

• Manage and inspire agencies to deliver outstanding creative and media performance.

🔹 Performance & Continuous Improvement

• Track brand health, campaign performance, and business KPIs — turning data into actionable insights.

• Champion brand marketing excellence and creative effectiveness.

• Stay ahead of market and consumer trends to identify opportunities for growth.

• Manage A&P budgets with full accountability for investment efficiency and ROI.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.

• 10+ years’ progressive experience in brand management (FMCG preferred).

• Proven track record in integrated campaign development and cross-functional leadership.

• Strong commercial acumen and ability to translate insights into business impact.

• Strategic thinker with entrepreneurial drive and hands-on execution ability.

• Fluent in Thai and English (spoken & written).

• Excellent communication, analytical, and problem-solving skills.