Senior Social Media Manager (Digital & Advertising)

Position: Senior Social Media Manager or Senior Digital Marketing Specialist
Location: Onsite in Ortigas, Pasig City
Job Type: Full-time

Job Responsibilities:

1. Digital Marketing:

  • Develop and execute creative content strategies for social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, Reddit, etc.).
  • Design and post engaging content, including videos, to drive interaction and brand loyalty.
  • Manage and respond to social media comments, mentions, and messages in the company’s tone.
  • Keep content fresh by leveraging current social media trends.

2. Digital Advertising:

  • Plan, execute, and optimize paid advertising campaigns on platforms like Meta, Reddit, X, and Google Ads.
  • Create compelling ad copy and visuals tailored to platform-specific best practices.
  • Run A/B testing for ad creatives, copy, and targeting to maximize ROI and ROAS.
  • Manage ad budgets effectively to exceed performance targets.
  • Use audience segmentation, retargeting, and lookalike strategies for precise targeting.
  • Stay updated on advertising policies and trends, particularly in the cryptocurrency space.

3. Analytics & Reporting:

  • Track and analyze performance metrics like CTR, conversions, ROAS, and engagement rates.
  • Prepare and present detailed reports with actionable insights.
  • Use tools like Google Analytics, Meta Pixel, and social media dashboards to measure campaign effectiveness.
  • Provide data-driven recommendations for future strategies.

4. Additional Marketing Support:

  • Assist with email campaigns, copywriting, and basic graphic design as needed.
  • Collaborate with the operations team to address user inquiries and resolve issues raised on social media.
  • Support influencer marketing campaigns, from sourcing creators to ensuring campaign goals are met.

Requirements:

  • 5+ years of experience in paid social media advertising, with proven success across Meta, Reddit, and X.
  • Strong track record of achieving ROAS and lead generation goals.
  • Advanced skills in social media analytics tools (e.g., Google Analytics, Meta Pixel) and advertising platforms (Meta Business Manager, Reddit Ads Manager, X Ads Manager).
  • Experience with social media management tools (e.g., Hootsuite, Sprout Social).
  • Excellent project management and collaboration skills with creative, marketing, and operations teams.
  • Proficiency in data analysis, reporting, and attribution modeling.

Desired Skills:

  • In-depth knowledge of social media trends, algorithms, and best practices.
  • Ability to communicate complex concepts clearly to both technical and non-technical audiences.
  • A proactive, data-driven problem-solver.
  • Bonus: Passion for the crypto industry and expertise in email marketing.

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Employer questions

Your application will include the following questions:
  • What's your expected monthly basic salary?
  • How many years' experience do you have as a Social Media Manager?
  • How many years of digital marketing experience do you have?
  • Which of the following online advertising methods do you have experience with?
  • How many years of project management experience do you have?
  • How many years' experience do you have in social media marketing?

Company profile

Information & Communication Technology1,001-5,000 employees

At Eastvantage, we believe in creating meaningful work relationships across the globe. Our premier managed services and outsourcing solutions enable operational excellence that results in business growth for our partners worldwide while providing meaningful careers.

If you’re naturally curious, willing to experiment to achieve goals, and have a passion for establishing purposeful connections, come join our team of inspired experts. Together, let us customize solutions in the areas of software development, technology support, customer relationship management, and a variety of business support functions, and add value to each and every encounter.

See how the Eastvantage inspiration fares with our team members here: https://bit.ly/3UEtBA8

Perks and benefits
Medical
Weekends Off

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