Major Business Units:Existing to Bank or ETB provides a wide variety of portfolio action services for existing East West Bank cardholders such as increasing utilization, topping up existing PL consumers’ loan amount and cross selling Personal Loans to existing credit card base.Other Marketing CampaignsIt has added new campaigns and product lines to its current roster of marketing and sales services such as Auto Loans, Auto Collection, New Cards Acquisition, Personal Loans and Credit Investigation services.Our Five Strategic Pillars:1) Build Strong TeamsStrengthen & Empower Functional Teams to deliver their mandate2) Create a Learning EnvironmentEncourage critical thinking, healthy exchange of ideas3) Establish a robust Performance ManagementPosition Sales Channels in PEAK Condition4) Model the Way ForwardContinue to innovate with new processes and technology5) Protect the FranchiseRemain firmly in control in taking measured risks & uphold franchise value
Major Business Units:Existing to Bank or ETB provides a wide variety of portfolio action services for existing East West Bank cardholders such as increasing utilization, topping up existing PL consumers’ loan amount and cross selling Personal Loans to existing credit card base.Other Marketing CampaignsIt has added new campaigns and product lines to its current roster of marketing and sales services such as Auto Loans, Auto Collection, New Cards Acquisition, Personal Loans and Credit Investigation services.Our Five Strategic Pillars:1) Build Strong TeamsStrengthen & Empower Functional Teams to deliver their mandate2) Create a Learning EnvironmentEncourage critical thinking, healthy exchange of ideas3) Establish a robust Performance ManagementPosition Sales Channels in PEAK Condition4) Model the Way ForwardContinue to innovate with new processes and technology5) Protect the FranchiseRemain firmly in control in taking measured risks & uphold franchise value
Major Business Units:Existing to Bank or ETB provides a wide variety of portfolio action services for existing East West Bank cardholders such as increasing utilization, topping up existing PL consumers’ loan amount and cross selling Personal Loans to existing credit card base.Other Marketing CampaignsIt has added new campaigns and product lines to its current roster of marketing and sales services such as Auto Loans, Auto Collection, New Cards Acquisition, Personal Loans and Credit Investigation services.Our Five Strategic Pillars:1) Build Strong TeamsStrengthen & Empower Functional Teams to deliver their mandate2) Create a Learning EnvironmentEncourage critical thinking, healthy exchange of ideas3) Establish a robust Performance ManagementPosition Sales Channels in PEAK Condition4) Model the Way ForwardContinue to innovate with new processes and technology5) Protect the FranchiseRemain firmly in control in taking measured risks & uphold franchise value