MarketingThe good thingsThe challenge of trying to develop what you hope would be the next revolutionary product that can help ease the cooking of millions of households especially the ones from the working classes. Management is fully committed to support and engage itself with its developmental programs using all available resources possible to support a hopefully successful launching.
The challengesSeasonings category is full of big multinational brands; most subcategories are occupied with a market leader. Management attitude leans more towards investing in established categories; which normally already have big market brands. Management attitude towards investing in smaller, infantile categories is very weak.