Responsible AI
Responsible AI
Creating a more efficient and AI-enabled employment marketplace - augmenting the human element of recruitment.
The role of AI at SEEK
Since SEEK was founded in 1997, we have been using technology to deliver on our purpose to help people live more fulfilling and productive working lives and help organisations succeed.
Artificial intelligence (AI) sits at the heart of this—helping candidates find the right roles, while helping employers connect with the right people. It’s built to enhance the human side of recruitment, not replace it.
As one of the most established AI teams across Asia Pacific, SEEK’s AI division includes hundreds of AI professionals who manage dozens of services, which in turn leverage billions of data points across the SEEK platform.
Our AI models are designed to continuously learn from all searches, applications, career movements, and skill matches, enabling smarter suggestions for both job seekers and employers.
This allows job seekers to discover roles that better match their experience and aspirations, while helping employers identify candidates that meet their requirements. The result is a more efficient hiring process and more informed decisions on both sides of the market.
How AI improves outcomes for Candidates and Hirers
SEEK’s AI services have improved outcomes for candidates and hirers in Australia, New Zealand and Southeast Asia. For example:
Smarter search: SEEK’s AI-driven search engine significantly improves job search relevance by learning from user preferences and adapting to trends.
Real-time recommendations: AI notifies job seekers about job opportunities that match their profiles, even when they’re not actively searching.
GenAI-powered tools: By leveraging advanced AI models, SEEK provides job seekers with tools that highlight key qualifications and skills based on job descriptions.
What responsible AI means to SEEK
We believe AI has the potential to revolutionise the employment market, helping to reduce bias and discrimination, fostering inclusion, and enabling a more transparent and efficient hiring experience.
To SEEK, Responsible AI (RAI) means delivering these benefits while upholding privacy, safety, meeting regulatory and community expectations, and giving individuals greater control over their data. This commitment is central to our purpose.
Our RAI approach ensures the professional, sustainable, and ethical use of AI in recruitment–for individuals, organisations, and society. It guides how we design and deploy AI to support skills-based hiring, optimise application handling, increase opportunity visibility, and strengthen trust, fairness, and transparency across the hiring process.
SEEK’s RAI principles
AI has the power to transform our platform—but doing so responsibly requires careful risk management. That’s why, since 2019, SEEK has applied a set of core principles to guide all aspects of our AI innovation. These principles are regularly updated and aligned with international standards, including Australia’s AI Ethics Principles and the OECD AI Principles.
Today, our RAI approach is grounded in the following principles:
Fair Opportunity: Deliver net value to individuals and society and ensure AI impacts everyone fairly.
Transparent: Clearly communicate when and how AI is used in SEEK's products and enable users to understand how it impacts their experience.
Safe: Operate reliably as intended and remain resilient against potential threats.
Accountable: Follow clear processes and governance to ensure SEEK complies with all relevant regulations and upholds its responsible AI principles.
How SEEK puts RAI into practice
SEEK integrates RAI through a governance approach that ensures responsible practices are applied at every stage of AI development, as illustrated in the diagram below. This framework actively engages all relevant stakeholders across SEEK – from our AI developers to our Executive Leadership Team. It provides continuous oversight to ensure AI services on SEEK are assessed and improved regularly, especially as data and algorithms evolve. We overlay these internal processes with independent third-party reviews to validate and enhance our approach.
How SEEK measures and controls the impact of AI
SEEK’s RAI approach outlines actions and measurable impact across the following key areas:
Fair and inclusive hiring: Bias detection tools and fairness audits are designed to help evaluate candidates based on their capabilities.
Transparent processes: SEEK’s internal AI Transparency framework, guidelines and specifications guide our approach to communicating with users about our AI-powered products and services. These frameworks help us develop external resources, including help articles, that are designed to provide clear, meaningful and contextualised information about how our AI works and its purpose.
Your data, your control: SEEK prioritises privacy, offering tools to manage preferences and implementing strong security measures designed to protect data from unauthorised access or misuse.
Accountability through governance: Complementary governance structures clarify the accountability of all stakeholders.
Data quality and coverage: Quality and trustworthiness of data are prioritised, ensuring it is representative and inclusive. This commitment helps us train our models on controlled data and is designed to reduce the risk of bias often found in other models.
Human-centered decision making: Services are designed to support human decision-making by hirers and candidates. Our services do not make any final decisions to shortlist, interview or hire a candidate – this is all the responsibility of the hirers. We work to ensure that all job seekers are always able to see and apply to all jobs, and that all job applications are accessible to hirers.
Continuous investment in responsible AI
SEEK continues to invest in and refine its RAI approach to create trustworthy, reliable, and impactful systems.
A framework informed by international and Australian standards
SEEK’s RAI Framework governance approach is informed by leading international standards and frameworks: Australia’s AI Ethics Principles; Australia’s Voluntary Standards for Safe AI; Singapore’s Model AI Governance Framework; ISO 42001 (International); OECD AI Ethics (International); and the NIST AI Risk Management Framework (USA).
Collaboration and expertise
SEEK’s leadership in RAI is strengthened through strategic collaboration with industry experts and thought leaders. This includes partnerships with the Gradient Institute and CSIRO/Data61’s Diversity & Inclusion team. Independent assessments validate SEEK’s RAI framework.
Empowered as a business
SEEK’s RAI approach isn’t confined to technical development—it’s embedded across the organisation through education, empowerment, and accountability. This includes role-specific RAI training from team leaders to AI developers, a dedicated RAI team overseeing the impact and ethical design, development, and deployment of AI systems, and inclusive decision-making at every stage of our approach.