SEO VA

Job Summary:
We're staffing up with an experienced Shopify SEO Specialist to help optimize our ecommerce website for search visibility, AI-driven search results, and conversion performance. The role covers product and category page optimization, technical SEO, and emerging AI search optimization (AEO) across a large product catalog. The candidate who'll thrive here has hands-on Shopify SEO experience and keeps pace with modern search trends, including AI answer engines like ChatGPT and Google AI.

Key Responsibilities:

• Rework and optimize product titles, descriptions, and page structure for better search performance

• Turn product content into scannable sections with clear benefits, use cases, and FAQs

• Resolve technical SEO issues, including duplicate URL problems between collections and products

• Improve site structure, crawlability, and indexing setup, including sitemaps

• Lift Core Web Vitals, page speed, and mobile performance

• Add schema markup, including Product, Review, and FAQ schema

• Tighten internal linking across products, categories, and content guides

• Write keyword-targeted, SEO-rich content for category and collection pages

• Structure pages for AI search visibility with clear definitions, FAQs, and comparison content

• Build and deliver a scalable SEO roadmap across a large product catalog (300+ SKUs)

• Identify quick wins and high-impact optimization opportunities

• Research and recommend commercial and long-tail keyword opportunities

• Adapt content for conversational and AI-driven search queries

Mandatory Skills:

• Proven experience with Shopify SEO for ecommerce websites

• Strong understanding of technical SEO, including site structure, crawlability, and Core Web Vitals

• Experience implementing schema markup (Product, Review, FAQ)

• Knowledge of modern SEO practices, including AI search optimization (AEO)

• Experience writing and optimizing product and category page content

• Thorough, organized, and self-sufficient

• Strong communication skills

Preferred Skills:

• Experience optimizing large product catalogs (hundreds of SKUs)

• Background with D2C or B2B ecommerce brands

• Familiarity with conversion rate optimization (CRO) principles

• Experience structuring content for AI answer engines (ChatGPT, Google AI)

• Organized enough to manage several projects at once

Why Join Us:
This is a great opportunity to own SEO strategy for a growing ecommerce brand with a large product catalog. You'll work across both technical and content-driven SEO while staying ahead of AI search trends, with flexibility and room to make a measurable impact.