AREA SALES SUPERVISOR

Responsible for the development and performance of all sales activities to ensure sales target is achieved on the assigned areas. Directs a sales team of Fashion Consultants and provides leadership towards the achievement of maximum profitability and growth. Establishes plans and strategies to expand the customer through constant lookout for potential areas/outlets.

DUTIES AND RESPONSIBILITIES:

1.    Sales Management

·      Assesses periodic sales data. Should work at achieving the following targets:

a.    100% sales target achievement based on projected monthly sales per store.

b.    60% sales contribution of regular-priced items and 40% sales contribution in sale or markdown items.

c.     Sales per headcount per stores per month should be at least P150, 000.

REPORTS

a.    Prepares weekly sales analysis.

b.    Prepares sales data for periodic business review.

2.    Inventory Management

·      Reviews and evaluates inventory turnover (required turnover ratio is between 20%-25% every month).

·      Recommends stocks movement either stocks transfer or backload to Warehouse Department based on the following alarms:

1.    Damaged items

2.    Aging items

3.    Overstock position

·      Ensures that all pull-out transactions are completed on or before the expiration date of pull-out letter.

·      Monthly pilferage results should not exceed 1% of total sales.

·      Ensures that stores maintain 70% fresh stocks versus total inventory.

REPORTS

a. Submits stock positioning analysis from warehouse to all outlets.

3.    Merchandising

·      Merchandise allocation.

·      Evaluates merchandise tabulation. (Sell-through rate per category should be 35% based in 8 weeks cycle report of Tops and 12 weeks cycle report of Bottoms.)

·      Coordinates with the Merchandising team in terms of:

1.    Customer feedback about newly out-products.

2.    Salability of new items based on weekly and 6-week cycle tabulation report.

3.    Competitor’s movement on new fashion trends or new merchandise direction and pricing.

REPORTS

a.    Checks the monthly merchandise salability and analysis.

4.    Store Operations Management

·      Advises Operations Department for newly open stores and stores for closure through a memo approved by the Management.

·      On Store opening activities, ensures that the following tasks are executed on or before the target date set by the department store: deliveries of merchandise and store supplies, recruitment and deployment of personnel and display of merchandise.

·      On store closure, ensures pull-out of merchandise and fixed assets are well documented through a pull-out letter.

·      Supervises pull-out transaction to ensure completion on or before the expiration date of pull-out letter.

·      Monitors Daily sales updating on MRM and Delivery status confirmation on MRM and ensures that MRM incentives or charges for non-compliance are reported to Accounting Department every month.

·      During office day, all new/amended SOPs on store operations should be discussed to FCs.

·      The following tasks should be coordinated with Operations for those areas with Coordinators:

Ø Manpower requirements

Ø Deployment date of stationary FCs who were newly hired or transferred from other stores and seasonal FCs

Ø Approval of excuse letter for authorized absences or SIL

Ø Approval on changes in schedule such as shift time  and rest day

Ø Changes in office day meeting

Ø Approval on acquisition of extra selling space like lobby/mall selling and off site selling

Ø Stocks transfer which will require Coordinator to facilitate transportation of merchandise

Ø Purchase of store supplies which are immediately needed by the store

·      Conducts investigation on audit findings and filed NSDD (Notice of Stocks Delivery Discrepancy). Provides feedback to all concerned departments within three (3) working days upon the receipt of audit findings notice and NSDD. Final results of investigation should be routed to all concerned department at least seven (7) working days upon receipt of audit findings and NSDD.

·      Sends request to Audit Department inventory of lacking barcodes for markdown items.

·      Sends request to Distribution Department inventory of lost tag or erroneously tagged items for replacement.

REPORTS

a. Submits periodic store performance evaluation in terms of sales.

b. Submits roving reports.

c.  MRM Sales and Delivery stores report should achieve 100% compliance rate every month.

5.    Manpower Management & Development

·      Assesses and evaluates manpower requirements for each area and outlet.

·      Approves hiring, renewal and end of contract of FCs.

·      Ensures 100% compliance on submission of employment requirements prior to deployment date of FCs.

·      Oversees compliance of FCs with regard to policies of the company.

·      Conducts FC performance appraisal and evaluate whether to renew or end the employment contract.

·      Discusses the performance appraisal of FC in case the FC will end his/her contract earlier than the duration stated in the contract.

·      In cases of violation, issues Notice to Explain (NTE) and recommends corresponding disciplinary action in coordination with HR Department.

·      Coordinates with HR Department all pull-out memos from the agency/termination of employment contract for proper documentation.

·      Approves DTRs and master lists of FCs.

·      Ensures new hire FCs are well trained before deployment through the Store Visit Form/FC Evaluation Form.

·      Responsible in informing FCs on training schedules/activities.

·      Maintains database of active/inactive FCs per assigned area.

·      Conducts reports training for FCs.

·      Ensures FC applies company store standards as discussed in training.

·      Reinforces FC learning acquired in training during office days/onsite.

6.    Others

·      Performs other task related to Sales & Marketing as required by the Immediate Head.