CRM and Content Marketing Manager

About the role

SUMISHO MOTOR FINANCE CORPORATION is seeking a CRM and Content Marketing Manager to join our dynamic marketing team. This is a full-time position based in Makati City, Metro Manila. In this strategic role, you will be responsible for developing and executing integrated customer relationship management and content marketing strategies that drive customer engagement, retention and business growth. You will play a pivotal role in shaping how our brand communicates with customers across multiple channels, whilst leveraging data-driven insights to optimise our marketing efforts and enhance the customer journey.

Key responsibilities

• Develop and implement comprehensive CRM strategies to enhance customer engagement, retention and lifetime value across all touchpoints

• Design, create and manage content marketing campaigns across digital channels, including email, social media, websites and marketing automation platforms

• Oversee the customer database, ensuring data quality, segmentation and personalisation to deliver targeted marketing communications

• Collaborate with cross-functional teams including sales, product and creative departments to align marketing initiatives with business objectives

• Analyse campaign performance metrics, customer behaviour data and market trends to identify opportunities for optimisation and growth

• Create engaging, brand-aligned content that resonates with target audiences and supports lead generation and conversion efforts

• Manage marketing automation tools and platforms to streamline customer communications and improve marketing efficiency

• Develop and maintain customer segmentation strategies to enable personalised and relevant messaging

• Monitor competitor activities and industry best practices to ensure our marketing strategies remain competitive and innovative

• Prepare regular reports on CRM performance, content marketing metrics and return on investment to senior management

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Communications or a related field

• Minimum 5 years of professional experience in marketing, with specific expertise in CRM strategy and content marketing

• Demonstrated experience with CRM platforms (such as Salesforce, HubSpot or similar tools) and marketing automation software

• Strong proficiency in digital marketing channels including email marketing, social media marketing and marketing analytics

• Excellent content creation and copywriting skills, with the ability to produce engaging materials for diverse audiences

• Proven track record of developing and executing successful marketing campaigns that have driven measurable business results

• Advanced analytical and data interpretation skills, with the ability to translate data insights into actionable marketing strategies

• Excellent project management abilities with strong organisational skills and attention to detail

• Outstanding communication and interpersonal skills, with the ability to collaborate effectively across departments

• Proficiency in Microsoft Office applications and familiarity with marketing analytics tools and platforms

• Experience in the automotive finance or financial services industry is highly desirable

• Certification in digital marketing, CRM or content marketing is a plus

What we offer

We are committed to fostering a supportive and dynamic work environment where our employees can thrive professionally and personally. We offer competitive compensation packages commensurate with experience and qualifications. Our comprehensive benefits programme includes health insurance coverage, professional development opportunities and training programmes to support your career advancement. We believe in maintaining a healthy work-life balance and provide flexible working arrangements where possible. Our inclusive company culture celebrates diversity and encourages innovation, creativity and continuous learning. As part of our team, you will have access to mentorship opportunities, career progression pathways and the chance to make a meaningful impact within the automotive finance sector.

About us

SUMISHO MOTOR FINANCE CORPORATION is a leading provider of automotive financing solutions in the Philippines. We are committed to delivering innovative financial products and exceptional customer service to meet the evolving needs of our diverse customer base. With a strong foundation built on integrity, transparency and customer-centricity, we have established ourselves as a trusted partner in the automotive finance industry. Our mission is to make vehicle ownership accessible and affordable whilst maintaining the highest standards of professionalism and service excellence. We pride ourselves on our talented workforce, collaborative culture and commitment to continuous improvement and innovation. Our team is dedicated to driving business growth whilst creating meaningful value for our customers, partners and communities.

Apply now

If you are a results-driven marketing professional with a passion for CRM strategy and content marketing, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant experience and a portfolio of marketing work you have led or contributed to. Join SUMISHO MOTOR FINANCE CORPORATION and be part of a forward-thinking organisation that values talent, innovation and excellence.