Sales Analytics Executive

Job Title
Sales Analytics Executive

Department
Sales Operations

Reports To
Sales Head / President

Coordinates With
HRD, Marketing, and Administration

Job Purpose

To monitor and administer the eScience CRM system and company-issued iPads used by Medical Sales Representatives (MSRs), ensuring accurate reporting of field activities, compliance with company policies, and proper usage of company-issued gadgets.

The role supports management by providing timely activity reports, monitoring field force discipline, and ensuring data integrity within the CRM system.

Key Responsibilities

1. Field Force Activity Monitoring

• Monitor daily login and logout of MSRs through the eScience system.

• Track doctor calls, meeting logs, and field coverage reports.

• Identify late logins, missed calls, incomplete reports, and irregular field activities.

• Provide daily activity monitoring reports to Sales Heads.

2. CRM System Administration

• Manage user accounts, access permissions, and system updates in the eScience application.

• Ensure proper data synchronization between online and offline reporting.

• Maintain accuracy and completeness of CRM records.

• Assist field force in basic troubleshooting related to the CRM system.

3. Compliance and Monitoring

• Detect false calls, unusual activity patterns, or possible system misuse.

• Monitor non-usage of the CRM system or irregular reporting practices.

• Escalate compliance issues to Sales Management and HRD when necessary.

• Maintain documentation of system violations or irregular activities.

4. Gadget and Asset Monitoring

• Maintain a registry of company-issued iPads assigned to the field force.

• Monitor proper usage, maintenance, and accountability of devices.

• Report loss, damage, misuse, or non-maintenance of issued gadgets.

• Coordinate with Admin for device replacement, repair, or issuance when required.

Supporting Responsibilities

(In coordination with Sales or Marketing & IT)

• Assist in sales activity reporting and data consolidation.

• Support sales performance tracking based on CRM data.

• Assist in CRM-based analytics and reporting when required.

• Support monitoring of territory coverage and field activity patterns.

• IT support coordination

Qualifications

• Bachelor’s degree in Business Administration, Information Technology, or related field.

• Experience in CRM administration, sales reporting, or pharma sales support is an advantage.

• Strong working knowledge of Microsoft Excel and data reporting tools.

Key Skills

• CRM system administration

• Sales activity monitoring

• Data analysis and reporting

• Attention to detail

• Coordination and communication skills

• Compliance monitoring

Expected Deliverables

• Daily field force activity reports

• CRM usage and compliance monitoring reports

• Gadget inventory and monitoring records

• Periodic summary reports for Sales Management