Social Media Marketing Specialist

Our Digital Marketing Partner based in Canada is seeking a detail-oriented SOCIAL MEDIA MARKETING SPECIALIST to support the planning, scheduling, publishing, monitoring, and reporting of social media content across multiple brands and client accounts.

This role is focused on social media execution, content coordination, platform management, research, reporting, and quality assurance. The ideal candidate is highly organized, dependable, detail-oriented, and comfortable working with content calendars, creative briefs, brand guidelines, and standard operating procedures.

Experience with email marketing and Meta Ads is considered a strong advantage. The successful candidate may assist with email campaign uploads, email formatting, Meta Ads setup, paid social reporting, and campaign quality assurance when needed. However, this position is primarily focused on social media management and execution rather than senior-level email marketing, paid media strategy, or copywriting.

The Social Media Marketing Specialist may also assist in preparing first-draft captions, content ideas, social media posts, email drafts, and ad copy variations based on approved campaign briefs. Final messaging, brand voice, strategic positioning, and campaign direction will be reviewed and approved by the agency's leadership team or designated strategist.

This is a full-time position, requiring 40 to 42 hours per week. Mid-shift availability is preferred during the first 90 days to ensure collaboration and overlap with the client's operating hours.


JOB KEY RESPONSIBILITIES

Social Media Content Coordination

• Manage and maintain social media content calendars

• Upload, schedule, and publish approved social media posts

• Format captions, hashtags, links, mentions, and creative assets for each platform

• Coordinate with graphic designers to ensure social media assets are prepared on time

• Organize content assets, captions, graphics, videos, links, and approvals

• Ensure all scheduled posts match the approved content calendar and brief

• Maintain organized folders and documentation for each client’s social media content

Platform Management

• Support publishing across platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant channels

• Use social scheduling tools such as Buffer, Planable, Metricool, Later, Hootsuite, or similar platforms

• Check post formatting, image cropping, video thumbnails, links, hashtags, tagging, and publishing dates before posts go live

• Monitor published posts for formatting or publishing issues

• Track basic engagement, comments, shares, messages, and account activity

• Escalate important comments, inquiries, or potential issues to the appropriate team member

Content Research and Ideation Support

• Research competitor social media activity

• Collect examples of strong social media posts, campaigns, hooks, and creative formats

• Research industry trends, seasonal topics, local events, and content opportunities

• Prepare first-pass social media content ideas based on approved strategy and briefs

• Help identify reusable content themes, post types, and recurring campaign formats

• Support the creation of content calendars under the direction of the strategist

Caption and Copy Support

• Draft first-pass social media captions based on approved briefs, brand guidelines and messaging direction

• Adapt approved long-form content into shorter social media post drafts

• Prepare caption variations for review

• Suggest hooks, calls to action, hashtags, and post angles for approval

• Ensure captions are clear, professional, and aligned with the intended audience

• Revise drafts based on feedback from the strategist or agency leadership

Important clarification: This role includes basic copy preparation, but final brand voice, campaign angles, persuasive messaging, ad copy, and high-impact copy are reviewed and approved by senior team members.

Email Marketing Support: Bonus Capability

Email marketing experience is preferred but not required. Candidates with email marketing experience may support:

• Uploading and formatting approved email campaigns

• Preparing first-pass email drafts from approved briefs

• Formatting subject lines, preview text, body copy, links, images, and calls to action

• Checking email layout, mobile display, spelling, links, and personalization fields

• Supporting newsletter calendars

• Assisting with basic list segmentation and contact organization according to instructions

• Collecting email performance data such as open rates, click rates, unsubscribes, and conversions where available

• Maintaining email campaign QA checklists

Final email strategy, persuasive messaging, campaign angles, offers, and approval remain with senior team members.

Meta Ads / Paid Social Support: Bonus Capability

Meta Ads experience is preferred but not required. Candidates with paid social experience may support:

• Preparing campaign setup information under strategist direction

• Organizing creative assets, copy variations, links, audiences, and campaign notes

• Drafting first-pass ad copy variations based on approved messaging

• Supporting Meta Ads reporting and screenshot collection

• Monitoring basic campaign metrics such as reach, impressions, clicks, CTR, CPC, leads, and cost per lead

• Checking links, UTMs, landing pages, forms, and basic tracking before campaign launch

• Helping document campaign structure, naming conventions, and campaign changes

• Researching competitor ads and paid social examples

This role does not independently own paid media strategy, budget decisions, campaign optimization decisions, or final ad copy approval unless specifically authorized by leadership.

Social Media Reporting

• Collect weekly and monthly social media performance data

• Track metrics such as reach, impressions, engagement, clicks, follower growth, comments, shares, saves and video views

• Prepare screenshots and performance summaries for internal review

• Help identify which posts performed best and organize findings for the strategist

• Maintain reporting templates and update them accurately

• Support social media performance reviews and campaign analysis

Quality Assurance

• Review all scheduled posts before publication

• Check spelling, grammar, formatting, links, dates, tags, hashtags, image/video quality, and platform display

• Confirm that posts follow the approved content calendar and brand guidelines

• Verify that the correct assets are attached to the correct captions

• Flag unclear instructions, missing assets, weak copy, broken links, or potential brand issues before publication

• Follow QA checklists consistently

Collaboration and Workflow

• Work from Trello tasks, content calendars, briefs, SOPs, and internal checklists

• Collaborate with graphic designers, writers, SEO team members, project managers, and strategists

• Track task status, deadlines, blockers, and approvals

• Communicate clearly when information, assets, or approvals are missing

• Participate in regular check-ins and provide updates on assigned work

• Help document and improve social media SOPs over time

Required Skills

• Strong written English

• Strong attention to detail

• Familiarity with major social media platforms

• Experience scheduling and publishing social media content

• Ability to follow brand guidelines, briefs, and SOPs

• Basic understanding of social media metrics

• Strong organization and deadline management

• Ability to coordinate with designers and other team members

• Comfortable using AI tools for research, ideation, and refinement while maintaining human review and quality control

• Ability to learn new tools quickly

Preferred Skills

• Experience using social scheduling tools such as Buffer, Planable, Metricool, Later, Hootsuite or similar

• Experience with LinkedIn, Instagram, Facebook, YouTube, and TikTok content workflows

• Basic Canva experience

• Experience with Trello, ClickUp, Asana, or similar project management tools

• Experience preparing social media reports

• Experience with email marketing platforms such as Mailchimp, Klaviyo, ActiveCampaign,

HubSpot, Zoho Campaigns, or similar

• Basic experience with Meta Ads Manager

• Basic understanding of paid social media campaigns

• Basic understanding of UTMs, landing page QA, lead forms, and campaign tracking

• Basic understanding of content marketing, SEO, and email marketing

• Experience working with agencies or multiple client brands

Professional Standards

• High attention to detail

• Strong follow-through

• Clear communication

• Respect for deadlines

• Ability to follow direction

• Accountability for assigned tasks

• Willingness to learn and improve

• Ability to accept feedback and revise work accordingly

• Careful handling of client-facing materials

• Commitment to maintaining a premium agency standard

Success in This Role Looks Like

• Social media posts are scheduled accurately and on time

• Content calendars are maintained and organized

• Captions, assets, links, and hashtags are checked before publication

• Social media reports are accurate and delivered on schedule

• Designers and strategists receive reliable support

• Email campaigns, where assigned, are uploaded and checked accurately

• Meta Ads support tasks, where assigned, are documented and QA’d carefully

• Tasks are tracked clearly in the project management system

• Errors are minimized through careful QA

• SOPs improve over time

• The agency gains social media execution capacity without sacrificing quality

Ideal Candidate Profile

The ideal candidate is a disciplined social media operator who enjoys organization, publishing workflows, research, reporting, and content coordination. They understand that social media affects brand perception and therefore approach each task with care.

Email marketing and Meta Ads experience are valuable bonuses, but the core need is social media execution, reliability, detail orientation, and the ability to work within a high-standard agency environment.

They do not need to be a senior strategist or senior copywriter, but they must be thoughtful, detail-oriented, coachable, and capable of supporting a premium branding and marketing agency