Lead Generation VA

Job Summary:
We're looking for a results-driven Lead Generation & Appointment Setting Specialist to build and manage our outbound sales pipeline from the ground up. In this role, you'll source quality B2B leads, run cold email outreach and follow-up sequences, and book qualified appointments with business owners and operations managers. The ideal candidate is proactive, persuasive, and comfortable owning the full funnel — from first touch to booked call.

Key Responsibilities:

• Build and manage an outbound lead generation funnel from the ground up

• Source, research, and verify B2B leads using prospecting tools such as Apollo and similar platforms

• Write, launch, and optimize cold email sequences

• Manage consistent, timely follow-ups across the entire pipeline

• Book qualified appointments with decision-makers (business owners, operations managers)

• Qualify and nurture leads as they move through the funnel

• Track and maintain the full sales pipeline and lead records

• Handle objections and rejections professionally to convert prospects into booked calls

• Report on outreach activity, conversion rates, and appointments set

Mandatory Skills:

• Proven experience in B2B lead generation and appointment setting

• Hands-on experience writing and managing cold email sequences and campaigns

• Familiarity with prospecting and lead-sourcing tools such as Apollo (or similar AI-powered tools)

• Experience booking appointments with decision-makers

• Strong written English suitable for professional cold outreach

• Ability to manage a sales funnel end-to-end with minimal oversight

• Dependable, detail-focused, and able to work independently

• Strong communication skills

Preferred Skills:

• Experience setting up lead generation and outreach systems from scratch

• Familiarity with scheduling tools such as Calendly

• Experience in e-commerce or product-based B2B sales

• CRM experience and comfort managing pipeline data

• Confident objection handling and the ability to perform under role-play scenarios

• Ability to manage multiple outreach campaigns at once

Why Join Us:
This is a ground-floor chance to shape an outbound sales engine from day one and make a direct, measurable impact on the company's growth. You'll work closely with the founder, enjoy real ownership of your work, and have the flexibility and room to grow as the business scales.