Creative Copywriter

Location: Makati City
Work Setup: Onsite

About the Role

We're looking for a Creative Copywriter who can turn insights into compelling stories that inspire action. Reporting directly to the Creative Director, you will develop persuasive and engaging content for integrated marketing campaigns across beauty, wellness, and lifestyle brands.

This role is ideal for a creative thinker with strong storytelling skills, a deep understanding of consumer behavior, and a passion for crafting messages that build brand love and drive business results.

Key Responsibilities

• Write compelling copy for digital, print, social media, in-clinic, CRM, and internal marketing materials.

• Transform campaign strategies and creative concepts into persuasive, customer-focused messaging.

• Maintain a consistent brand voice across all customer touchpoints.

• Collaborate with designers, marketers, and cross-functional teams to develop integrated campaigns.

• Participate in brainstorming sessions and contribute fresh, insight-driven creative ideas.

• Conduct trend research and competitive scans to create relevant and impactful content.

• Review and refine copy to ensure clarity, accuracy, and alignment with brand guidelines.

Qualifications

• Bachelor's Degree in Advertising, Communications, Marketing, Journalism, Creative Writing, or a related field.

• At least 2–4 years of copywriting experience, preferably in beauty, wellness, lifestyle, or advertising.

• Strong portfolio showcasing creative storytelling, strategic thinking, and persuasive writing.

• Experience writing for both digital and traditional media platforms.

• Strong understanding of consumer psychology, branding, and marketing communications.

• Passion for beauty, wellness, skincare, and lifestyle brands.

• Excellent communication, collaboration, and presentation skills.

• Able to work independently while thriving in a creative team environment.

Why Join Us?

At Marie France Group of Companies, you'll have the opportunity to shape meaningful brand stories, contribute to impactful campaigns, and collaborate with a passionate team dedicated to creativity, innovation, and excellence.