Direct Marketing - Manager

Primary Responsibilities

• Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.

• Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.

• Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in‑flight performance with campaign team.

• Support AI‑enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance.

• Run A/B tests and document learnings; update playbooks and libraries based on performance insights.

• Track and report channel KPIs (open/click rates, CTR-to-conversion, delivered/blocked, bounce/complaint, opt‑in/opt‑out trends); surface remediation suggestions.

• Partner with Compliance/Legal to ensure content adheres to HIPAA, TCPA, ADA and internal standards; maintain audit records.

Qualifications

• 3–5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.

• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.

• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.

• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.

• Clear communicator and collaborative partner with creative, analytics, and product teams.

• Bachelor’s degree in marketing, communications, or related field.

• Amenable to working night shift (8PM - 5AM Manila time)