Ads Specialist

Job Duties and Responsibilities

1. Ad Strategy & Planning

• Develop paid media strategies for TikTok, Shopee, and Lazada based on sales goals, product priorities, and seasonal campaigns.

• Identify high-potential SKUs for advertising and set clear objectives (sales growth, conversion, visibility).

• Conduct audience and keyword research for effective targeting.

2. Campaign Setup & Execution

• Plan, launch, and manage product ads, live stream ads, GMV Max campaigns, and other custom ads across TikTok, Shopee, and Lazada, focusing on maximizing GMV.

• Prioritize high-performing SKUs and live selling events for ad investment to drive strong sales peaks.

• Leverage platform tools (e.g., TikTok GMV Max, Shopee Meta Ads, Lazada Sponsored Solutions) for precise audience targeting, remarketing, and conversion optimization.

• Track and report GMV contribution per campaign type to ensure clear attribution and ROI visibility.

3. Budget Allocation & Optimization

• Allocate budget strategically across GMV Max, product ads, live stream ads, and other custom on-platform ads to maximize overall GMV and ROI.

• Adjust spends dynamically based on campaign performance, seasonality, and live event schedules.

• Ensure high-priority SKUs and peak sales periods receive the largest share of investment.

• Monitor cost per order, GMV contribution, and ad efficiency metrics weekly to guide optimization decisions.

 4. Data Analysis & Reporting

• Track KPIs such as ROAS, CPA, CTR, CVR, and sales per SKU.

• Provide weekly and monthly reports with insights and recommendations for scaling.

• Share learnings with the e-commerce team to align on product focus and promotions.

5. Cross-Functional Collaboration

• Work with the E-commerce Lead to align ad campaigns with ongoing sales initiatives and platform events.

• Coordinate with the Creative/Content team to produce ad assets that meet each platform’s best practices.

• Collaborate with KOL/influencer teams to boost performance via paid amplification.

6. Market & Platform Expertise

• Stay updated on TikTok, Shopee, and Lazada algorithm changes, ad features, and policy updates.

• Recommend new ad formats or targeting strategies for testing.

• Maintain compliance with platform ad policies and guidelines.

Job Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• 2–4 years of experience in paid campaign management, ideally in e-commerce.

• Hands-on experience in TikTok Ads Manager, Shopee My Ads, and Lazada Sponsored Solutions.

• Strong analytical skills and familiarity with sales attribution models.

• Knowledge of conversion optimization and marketplace sales mechanics.

• Willing to be assigned in BGC, Taguig