Marketing and Communications Lead (Permanent WFH)

Are you a creative wordsmith with a talent for crafting compelling content? Do you have a passion for making a meaningful impact and supporting people in need? If so, we have the perfect opportunity for you.

We are on a mission to bring comfort and empowerment to individuals navigating their aged care journey. We are seeking a Marketing & Communications Lead who can elevate our brand voice, develop powerful content, and drive impactful marketing campaigns that connect with families and providers alike.

Key Responsibilities:

Content Creation & Copywriting

• Write clear, professional, and engaging content across multiple brands and platforms.
• Ensure all content aligns with brand tone, voice, and guidelines.
• Develop SEO-optimised website content, written resources, guides, and email templates.
• Keep marketing materials fresh, informative, and relevant.

Email & SMS Campaign Management

• Manage weekly eDMs, email automations, and SMS communications.
• Create compelling subject lines, calls-to-action, and personalised content.
• Monitor campaign performance metrics and optimise for engagement and conversions.
• Design and implement automated workflows to nurture leads and drive reactivations.

Marketing Support & Partnerships

• Collaborate with external partners, PR consultants, influencers, and affiliates.
• Manage creative briefs and coordinate with design consultants to deliver high-quality marketing assets.

Qualifications:

• Exceptional copywriting and proofreading skills, with strong attention to detail and a command of language.
• A creative and strategic thinker with a passion for storytelling and brand voice development.
• Solid understanding of SEO best practices and their application in content creation.
• Proven experience in email marketing, SMS platforms (preferably ActiveCampaign), and electronic direct mail (EDM).
• Proficiency in graphic design tools (Adobe Creative Cloud experience highly regarded).
• A proactive, resourceful, and solutions-focused mindset.
• Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.
• A positive, energetic attitude with a collaborative approach and commitment to delivering results.