Product Marketing Manager

PURPOSE

To lead the go-to-market strategy, positioning, and messaging for our IT products and solutions. The ideal candidate will have a deep understanding of the IT industry, strong analytical skills, and the ability to create compelling marketing campaigns that drive customer engagement and product adoption.

DUTIES AND RESPONSIBILITIES

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new and existing products, ensuring alignment with sales and product teams.
• Product Positioning & Messaging: Craft clear, compelling product positioning, messaging, and value propositions that differentiate our solutions in the market. 
• Market Research & Competitive Analysis: Conduct in-depth market research, customer segmentation, and competitive analysis to inform product development and marketing strategies. 
• Sales Enablement: Develop sales collateral, presentations, and training materials to equip sales teams with the knowledge and tools needed to sell effectively. 
• Demand Generation & Campaigns: Collaborate with the demand generation team to create targeted marketing campaigns, including content marketing, digital advertising, and email campaigns. 
• Customer Insights & Feedback: Gather customer feedback through surveys, interviews, and data analysis to refine marketing strategies and enhance the product experience. 
• Content Creation: Work closely with content marketing teams to produce blogs, whitepapers, case studies, and webinars that drive product awareness and engagement. 
• Cross-Functional Collaboration: Act as a bridge between product management, sales, and marketing to ensure alignment on product launches and initiatives. 
• Performance Tracking & Reporting: Monitor and analyze key performance metrics, adjusting strategies as needed to optimize marketing effectiveness.

QUALIFICATIONS

Minimum Education

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).

Minimum Experience/Training 

• At least 5 years experience in product marketing, preferably in the IT or software industry. 
• Strong understanding of IT products, SaaS, cloud computing, cybersecurity, or enterprise software.
• Excellent communication and storytelling skills with the ability to translate complex technical concepts into customer-friendly messaging.
• Experience with market research, competitive analysis, and customer segmentation. 
• Proven track record of executing successful go-to-market strategies.
• Proficiency in marketing automation tools, CRM software, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Ability to work cross-functionally with product, sales, and marketing teams.
• Strong project management skills with the ability to manage multiple priorities.

Competency 

• Experience in B2B marketing within the IT industry. 
• Knowledge of SEO, SEM, and digital marketing strategies. 
• Familiarity with Agile and Lean methodologies in product development.\

WORKING CONDITIONS

• May require working beyond normal business hours, including weekends and holidays to meet project deadlines or address urgent client issues