Social Media Specialist | Night Shift | Hybrid
Description: This role is central to building brand presence and fostering community engagement on 2X’s key social media and community platforms through high-impact, consistent interactions.
Responsibilities:
- Understand the goals for the Social Media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel.
- Develop strategies spanning content and creative on all platforms that support organic followers and traffic growth.
- Plan and execute engagement initiatives within communities.
- Execute content and creative for each channel with support from other team members in Marketing and Internal Comms.
- Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube.
- Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing.
- Track and analyze engagement metrics on platforms and communities using AI-powered analytics to refine strategies and improve results.
- Engage and respond to audience comments and inquiries across social platforms.
- Support unplanned announcements or ad-hoc posting requests.
Qualifications:
- Bachelor's degree required.
- 3+ years in social media and community management, with demonstrated success growing and engaging communities across platforms like LinkedIn, X, TikTok, and YouTube.
- Skilled in social media tools like Sprinklr, Sprout Social, or Buffer, with proficiency in AI tools for social listening, audience segmentation, and analytics.
- Strong understanding of marketing principles, strategies, and tactics.
- Strong written and verbal communication and interpersonal skills, with a natural ability to foster community engagement and brand loyalty.
- Data-driven and analytical, with experience creating and optimizing social strategies based on platform-specific performance metrics and engagement analytics.
- Detail-oriented, with the ability to manage multiple projects simultaneously and deliver high-quality results.
- Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
- B2B experience preferred.
Employer questions
- What's your expected monthly basic salary?
- How many years' experience do you have as a Social Media Manager?
- How many years' experience do you have in social media marketing?
- Do you have experience with Search Engine Optimisation (SEO)?
- How many years of digital marketing experience do you have?
Company profile
StraightArrow is a creative process outsourcing company that supports creative and advertising agencies, marketing teams, and business owners by providing a repertoire of outsourced creative services to implement their marketing campaigns.
Our primary clients are located in the US, UK, and Australia and enlist our services to execute and refine marketing processes, allowing them to focus on developing strategies and fulfilling core functions. We provide industry experience and insight, technical expertise, and, as a Google and HubSpot partner agency, technological support.
Our in-house team of graphic designers, web developers, communication specialists, market researchers and analysts are backed up by a roster of over a thousand creatives from different fields.
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